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P.T. 巴纳姆：奋斗与胜利·补录 461
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
In due time, when our preliminary arrangements were completed, the General’s attendants, carriage, ponies and liveried coachman and footmen arrived at Baden-Baden and were soon seen in the streets. The excitement was intense and increased from day to day. Several crowned heads, princes, lords and ladies who were spending the season at Baden-Baden, with a vast number of wealthy pleasure seekers and travellers, crowded the saloon in which the General exhibited during the entire time we remained in the place. The charges for admission were much higher than had been demanded in any other city.
出处：
https://www.gutenberg.org/ebooks/50115
定位：Additional excerpt 461 · 核对日期：2026-10-19 · 核验：短摘录
白话
一切准备就绪后，巴纳姆带着“拇指汤姆将军”的随从、马车、小马和穿制服的仆从抵达巴登-巴登，很快就在街上引起轰动。兴奋情绪一天比一天高涨。当时在巴登-巴登度假的几位君主、王公贵族，以及大量有钱的游客和旅行者，把将军表演的沙龙挤得水泄不通。门票价格比在其他任何城市都高得多。巴纳姆深谙“稀缺+身份”的定价逻辑：同样的表演，放在权贵云集的度假地，就能卖出几倍价钱。人们买的不仅是看矮人将军，更是“我和国王看同一场秀”的社交货币。所以，选对地点和受众，比一味降价更能赚钱。
上下文
巴纳姆在自传中记录他带着“拇指汤姆将军”在欧洲巡演，利用巴登-巴登的贵族社交圈制造轰动效应。
今日一问
你的产品或服务，是否放对了地方、卖给了最愿意为“身份感”买单的人？
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