事业 · 创业者自述

亨利·福特:我的生活与工作·补录 195

亨利·福特《我的生活与工作》· My Life and Work · 领导

We are not concerned with combinations of words. If the prices of goods are above the incomes of the people, then get the prices down to the incomes. Ordinarily, business is conceived as starting with a manufacturing process and ending with a consumer. If that consumer does not want to buy what the manufacturer has to sell him and has not the money to buy it, then the manufacturer blames the consumer and says that business is bad, and thus, hitching the cart before the horse, he goes on his way lamenting. Isn't that nonsense?

出处: https://www.gutenberg.org/ebooks/7213
定位:Additional excerpt 195 · 核对日期:2026-10-19 · 核验:短摘录

白话

福特不纠结于文字组合。如果商品价格高于人们的收入,那就把价格降到收入水平。通常商业被设想为从制造开始到消费者结束。如果消费者不想买或没钱买,制造商就怪消费者,说生意不好,本末倒置地哀叹。这不是胡扯吗?核心是:制造商应主动调整价格以适应消费者购买力,而不是抱怨消费者。做法是:降低价格,让消费者买得起,生意自然好。

上下文

福特在书中批评企业将销售不佳归咎于消费者的做法,主张企业主动适应市场。

今日一问

当产品卖不动时,你是先怪顾客还是先调整价格或产品?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

← 返回原文库