事业 · 创业者自述
亨利·福特:我的生活与工作·补录 217
亨利·福特《我的生活与工作》· My Life and Work · 领导
The standardization that effects large economies for the consumer results in profits of such gross magnitude to the producer that he can scarcely know what to do with his money. But his effort must be sincere, painstaking, and fearless. Cutting out a half-a-dozen models is not standardizing. It may be, and usually is, only the limiting of business, for if one is selling on the ordinary basis of profit--that is, on the basis of taking as much money away from the consumer as he will give up--then surely the consumer ought to have a wide range of choice.
出处:
https://www.gutenberg.org/ebooks/7213
定位:Additional excerpt 217 · 核对日期:2026-10-19 · 核验:短摘录
白话
福特指出,标准化能为消费者带来巨大经济实惠,但也让生产者获得巨额利润,多到不知怎么花。但生产者的努力必须真诚、刻苦且无畏。仅仅砍掉几个型号并不等于标准化,那通常只是限制业务。因为如果按传统利润模式——即尽可能从消费者身上多拿钱——那消费者理应拥有广泛选择。真正的标准化是从消费者需求出发,设计出最满足需求的产品,然后大规模生产,从而降低成本,让利消费者。
上下文
福特在讨论标准化时,强调其目的是服务消费者,而非简单减少产品种类。
今日一问
你的产品标准化是为了降低成本让利消费者,还是仅仅为了减少自己的麻烦?如何真正从消费者需求出发?
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