Henry Ford：My Life and Work, Additional Excerpt 217

The standardization that effects large economies for the consumer results in profits of such gross magnitude to the producer that he can scarcely know what to do with his money. But his effort must be sincere, painstaking, and fearless. Cutting out a half-a-dozen models is not standardizing. It may be, and usually is, only the limiting of business, for if one is selling on the ordinary basis of profit--that is, on the basis of taking as much money away from the consumer as he will give up--then surely the consumer ought to have a wide range of choice.

Source： https://www.gutenberg.org/ebooks/7213
Locator：Additional excerpt 217 · Verified：2026-10-19 · Verification：Short excerpt

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