事业 · 创业者自述

亨利·福特:我的生活与工作·补录 79

亨利·福特《我的生活与工作》· My Life and Work · 领导

We had been fairly following the custom of the trade. Our automobile was less complex than any other. We had no outside money in the concern. But aside from these two points we did not differ materially from the other automobile companies, excepting that we had been somewhat more successful and had rigidly pursued the policy of taking all cash discounts, putting our profits back into the business, and maintaining a large cash balance. We entered cars in all of the races. We advertised and we pushed our sales. Outside of the simplicity of the construction of the car, our main difference in design was that we made no provision for the purely "pleasure car." We were just as much a pleasure car as any other car on the market, but we gave no attention to purely luxury features. We would do special work for a buyer, and I suppose that we would have made a special car at a price. We were a prosperous company. We might easily have sat down and said: "Now we have arrived. Let us hold what we have got."

出处: https://www.gutenberg.org/ebooks/7213
定位:Additional excerpt 79 · 核对日期:2026-10-19 · 核验:短摘录

白话

福特承认,公司大体遵循行业惯例:车比别家简单,没有外部资金。但除此之外,和其他公司差别不大,只是更成功,并严格坚持拿全现金折扣、把利润投回生意、保持大额现金余额。他们也参赛、打广告、推销售。设计上主要区别是不做纯“享乐车”:车同样是休闲用车,但不搞奢侈配置。他们可为买家做特殊工作,也愿按价做特别车。公司很兴旺,本可坐下说“我们成功了,守住现有就行”。核心:成功来自简单、现金纪律和再投资,而非奢华。

上下文

福特在自传中回顾公司早期策略,说明自己与同行相比的真正优势所在。

今日一问

你的生意或工作中,有没有坚持把利润投回去、保持现金储备?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

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