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托斯丹·凡勃伦:有闲阶级论·摘录 48

托斯丹·凡勃伦《有闲阶级论》· The Theory of the Leisure Class · 投资

Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure. As wealth accumulates on his hands, his own unaided effort will not avail to sufficiently put his opulence in evidence by this method. The aid of friends and competitors is therefore brought in by resorting to the giving of valuable presents and expensive feasts and entertainments. Presents and feasts had probably another origin than that of naive ostentation, but they required their utility for this purpose very early, and they have retained that character to the present; so that their utility in this respect has now long been the substantial ground on which these usages rest. Costly entertainments, such as the potlatch or the ball, are peculiarly adapted to serve this end. The competitor with whom the entertainer wishes to institute a comparison is, by this method, made to serve as a means to the end. He consumes vicariously for his host at the same time that he is witness to the consumption of that excess of good things which his host is unable to dispose of single-handed, and he is also made to witness his host's facility in etiquette.

出处: https://www.gutenberg.org/ebooks/833
定位:Excerpt 48 · 核对日期:2026-10-19 · 核验:短摘录

白话

对有价值商品的炫耀性消费是有闲绅士获得声誉的手段。随着财富积累,他单靠自己的努力不足以通过这种方式充分证明富裕。因此,他借助朋友和竞争者,办法是赠送贵重礼物、举办昂贵宴席和娱乐活动。礼物和宴席可能另有起源,并非单纯炫耀,但它们很早就具有这种效用,并保留至今;因此,这种效用长期以来一直是这些习俗的实质基础。昂贵的娱乐,如 potlatch 或舞会,特别适合这一目的。宴请者想与之比较的竞争者,通过这种方法成为达到目的的手段。他同时为东道主进行代理消费,并见证东道主无法独自处理的多余好东西的消费,还被要求见证东道主在礼仪上的娴熟。

上下文

凡勃伦分析礼物、宴席和舞会如何成为炫耀性消费和代理消费的手段。

今日一问

你最近一次请客或送礼,有多少是为了比较和声誉?

公版作品;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

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