事业 · 创业者自述
保罗·格雷厄姆：何时做你热爱的事·第2则
保罗·格雷厄姆《《何时做你热爱的事》》· When To Do What You Love · 人性 · 领导 · 行动 · 投资
People pay you for doing what they want, not what you want. But there's an obvious exception: when you both want the same thing. For example, if you love football, and you're good enough at it, you can get paid a lot to play it. Of course the odds are against you in a case like football, because so many other people like playing it too. This is not to say you shouldn't try though. It depends how much ability you have and how hard you're willing to work. The odds are better when you have strange tastes: when you like something that pays well and that few other people like. For example, it's clear that Bill Gates truly loved running a software company. He didn't just love programming, which a lot of people do. He loved writing software for customers.
出处：
https://paulgraham.com/when.html
定位：Essay, additional excerpt 2 · 核对日期：2026-10-19 · 核验：短摘录
白话
别人付钱，是因为你做了他们想要的事，而不是你想要的。但有个例外：当你们想要的是同一件事。比如你爱踢球，水平又够高，就能靠踢球赚大钱。不过足球这种领域竞争太激烈，因为喜欢的人太多，胜算不大。这不是说你不该试，关键看你有多大本事、愿意多拼。更有利的情况是：你的兴趣比较小众，既赚钱又没多少人喜欢。比如比尔·盖茨真正热爱的是经营软件公司，而不只是编程——编程喜欢的人很多，他爱的是为客户写软件。所以，找那种市场需要、但同行不多的兴趣，胜算更大。
上下文
保罗·格雷厄姆是硅谷创业孵化器 Y Combinator 的创始人，这篇文章讨论何时该把热爱变成职业。
今日一问
你的兴趣里，有没有哪个是市场需要、但喜欢的人不多的？
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