Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 234

To publishers whose advertisements he secured for the periodicals in his charge, he made suggestions for the improvement of their announcements, and found his suggestions accepted. He early saw the value of white space as one of the most effective factors in advertising; but this was a difficult argument, he soon found, to convey successfully to others. A white space in an advertisement was to the average publisher something to fill up; Bok saw in it something to cherish for its effectiveness. But he never got very far with his idea: he could not convince (perhaps because he failed to express his ideas convincingly) his advertisers of what he felt and believed so strongly.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 234 · Verified：2026-10-19 · Verification：Short excerpt

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