Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 254

One of Edward Bok's first acts as editor was to offer a series of prizes for the best answers to three questions he put to his readers: what in the magazine did they like least and why; what did they like best and why; and what omitted feature or department would they like to see installed? Thousands of answers came, and these the editor personally read carefully and classified. Then he gave his readers' suggestions back to them in articles and departments, but never on the level suggested by them. He gave them the subjects they asked for, but invariably on a slightly higher plane; and each year he raised the standard a notch. He always kept "a huckleberry or two" ahead of his readers. His psychology was simple: come down to the level which the public sets and it will leave you at the moment you do it. It always expects of its leaders that they shall keep a notch above or a step ahead. The American public always wants something a little better than it asks for, and the successful man, in catering to it, is he who follows this golden rule.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 254 · Verified：2026-10-19 · Verification：Short excerpt

公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。

This text is in the public domain. The edition and source link are above. Copyright

← Back to the library