Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 283

It was this comprehensive personal service, built up back of the magazine from the start, that gave the periodical so firm and unique a hold on its clientele. It was not the printed word that was its chief power: scores of editors who have tried to study and diagnose the appeal of the magazine from the printed page, have remained baffled at the remarkable confidence elicited from its readers. They never looked back of the magazine, and therefore failed to discover its secret. Bok went through three financial panics with the magazine, and while other periodicals severely suffered from diminished circulation at such times, The Ladies' Home Journal always held its own. Thousands of women had been directly helped by the magazine; it had not remained an inanimate printed thing, but had become a vital need in the personal lives of its readers.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 283 · Verified：2026-10-19 · Verification：Short excerpt

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