Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 369

At once Bok saw that this was an instance where "necessity was the mother of invention." He realized that if he could run some of his front material over to the back he would relieve the pressure at the front, present a more varied contents there, and make his advertisements more valuable by putting them next to the most expensive material in the magazine.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 369 · Verified：2026-10-19 · Verification：Short excerpt

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