Career · Entrepreneur memoirs

Edward W. Bok:The Americanization of Edward Bok, Additional Excerpt 377

Edward W. Bok《The Americanization of Edward Bok》· The Americanization of Edward Bok · Leadership

Bok now turned to The Ladies' Home Journal as his medium for making the small-house architecture of America better. He realized the limitation of space, but decided to do the best he could under the circumstances. He believed he might serve thousands of his readers if he could make it possible for them to secure, at moderate cost, plans for well-designed houses by the leading domestic architects in the country. He consulted a number of architects, only to find them unalterably opposed to the idea. They disliked the publicity of magazine presentation; prices differed too much in various parts of the country; and they did not care to risk the criticism of their contemporaries. It was "cheapening" their profession!

Source: https://www.gutenberg.org/ebooks/3538
Locator:Additional excerpt 377 · Verified:2026-10-19 · Verification:Short excerpt

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