Career · Entrepreneur memoirs

Edward W. Bok:The Americanization of Edward Bok, Additional Excerpt 387

Edward W. Bok《The Americanization of Edward Bok》· The Americanization of Edward Bok · Leadership

Pictures were difficult to advertise successfully; it was before the full-color press had become practicable for rapid magazine work; and even the large-page black-and-white reproductions which Bok could give in his magazine did not, of course, show the beauty of the original paintings, the majority of which were in full color. He accordingly made arrangements with art publishers to print his pictures in their original colors; then he determined to give the public an opportunity to see what the pictures themselves looked like.

Source: https://www.gutenberg.org/ebooks/3538
Locator:Additional excerpt 387 · Verified:2026-10-19 · Verification:Short excerpt

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