P. T. Barnum：Struggles and Triumphs, Additional Excerpt 121

From the first, it was my study to give my patrons a superfluity of novelties, and for this I make no special claim to generosity, for it was strictly a business transaction. To send away my visitors more than doubly satisfied, was to induce them to come again and to bring their friends. I meant to make people talk about my Museum; to exclaim over its wonders; to have men and women all over the country say: “There is not another place in the United States where so much can be seen for twenty-five cents as in Barnum’s American Museum.” It was the best advertisement I could possibly have, and one for which I could afford to pay. I knew, too, that it was an honorable advertisement, because it was as deserved as it was spontaneous. And so, in addition to the permanent collection and the ordinary attractions of the stage, I labored to keep the Museum well supplied with transient novelties; I exhibited such living curiosities as a rhinoceros, giraffes, grizzly bears, ourang-outangs, great serpents, and whatever else of the kind money would buy or enterprise secure.

Source： https://www.gutenberg.org/ebooks/50115
Locator：Additional excerpt 121 · Verified：2026-10-19 · Verification：Short excerpt

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