P. T. Barnum：Struggles and Triumphs, Additional Excerpt 63

Everything seemed so straightforward that I was anxious to become proprietor of this novel exhibition, which was offered to me at one thousand dollars, though the price first demanded was three thousand. I had five hundred dollars, borrowed five hundred dollars more, sold out my interest in the grocery business to my partner, and began life as a showman. At the outset of my career I saw that everything depended upon getting people to think, and talk, and become curious and excited over and about the “rare spectacle.” Accordingly, posters, transparencies, advertisements, newspaper paragraphs--all calculated to extort attention--were employed, regardless of expense. My exhibition rooms in New York, Boston, Philadelphia, Albany and in other large and small cities, were continually thronged and much money was made. In the following February, Joice Heth died, literally of old age, and her remains received a respectable burial in the town of Bethel.

Source： https://www.gutenberg.org/ebooks/50115
Locator：Additional excerpt 63 · Verified：2026-10-19 · Verification：Short excerpt

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