Thorstein Veblen：The Theory of the Leisure Class, Excerpt 73

It is notorious that in their selection of serviceable goods in the retail market purchasers are guided more by the finish and workmanship of the goods than by any marks of substantial serviceability. Goods, in order to sell, must have some appreciable amount of labor spent in giving them the marks of decent expensiveness, in addition to what goes to give them efficiency for the material use which they are to serve. This habit of making obvious costliness a canon of serviceability of course acts to enhance the aggregate cost of articles of consumption. It puts us on our guard against cheapness by identifying merit in some degree with cost. There is ordinarily a consistent effort on the part of the consumer to obtain goods of the required serviceability at as advantageous a bargain as may be; but the conventional requirement of obvious costliness, as a voucher and a constituent of the serviceability of the goods, leads him to reject as under grade such goods as do not contain a large element of conspicuous waste.

Source： https://www.gutenberg.org/ebooks/833
Locator：Excerpt 73 · Verified：2026-10-19 · Verification：Short excerpt

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