John D. Rockefeller：The Pace of Expansion
John D. Rockefeller《Random Reminiscences of Men and Events》· Chapter I, “Arguments versus Capital” · Growth · Decision · Action
It is always, I presume, a question in every business just how fast it is wise to go, and we went pretty rapidly in those days, building and expanding in all directions.
Source：
https://www.gutenberg.org/cache/epub/17090/pg17090.txt
Locator：Chapter I, section “Arguments versus Capital,” paragraph beginning “It is always, I presume...” · Verified：2026-10-19 · Verification：Exact match
Reading
Every business must judge how fast it is wise to expand.
Context
John D. Rockefeller (1839–1937) founded Standard Oil in 1870 and built it into an integrated refining, transportation, and marketing empire. His key decision was to consolidate aggressively during a chaotic period, accepting rapid expansion in order to capture scale and efficiency. In Random Reminiscences he admits that every business must judge how fast it is wise to grow.
Today's question
Should your business accelerate now—or first strengthen the chassis that must absorb the speed?
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