Paul Graham：Do Things that Don't Scale, Excerpt 4

After Facebook stopped being for Harvard students, it remained for students at specific colleges for quite a while. When I interviewed Mark Zuckerberg at Startup School, he said that while it was a lot of work creating course lists for each school, doing that made students feel the site was their natural home. Any startup that could be described as a marketplace usually has to start in a subset of the market, but this can work for other startups as well. It's always worth asking if there's a subset of the market in which you can get a critical mass of users quickly.

Source： https://paulgraham.com/ds.html
Locator：Essay, additional excerpt 4 · Verified：2026-10-19 · Verification：Short excerpt

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