事业 · 创业者自述

爱德华·博克:爱德华·博克自传·补录 271

爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导

Step by step, the editor built up this service behind the magazine until he had a staff of thirty-five editors on the monthly pay-roll; in each issue, he proclaimed the willingness of these editors to answer immediately any questions by mail, he encouraged and cajoled his readers to form the habit of looking upon his magazine as a great clearing-house of information. Before long, the letters streamed in by the tens of thousands during a year. The editor still encouraged, and the total ran into the hundreds of thousands, until during the last year, before the service was finally stopped by the Great War of 1917-18, the yearly correspondence totalled nearly a million letters.

出处: https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 271 · 核对日期:2026-10-19 · 核验:短摘录

白话

这位编辑一步步在杂志背后建起一套服务体系,最后雇了35位编辑,每月发工资。每期杂志都告诉读者:这些编辑随时愿意回信解答问题。他鼓励甚至哄着读者养成习惯,把杂志当成一个巨大的信息交换站。很快,一年来信成千上万,他继续推,总数涨到几十万,到1917—18年大战前服务停止时,一年来信接近一百万封。核心是:把媒体做成双向服务,而不是单向灌输;做法是公开承诺、持续鼓励、配足人手。

上下文

爱德华·博克是《妇女家庭杂志》主编,回忆自己如何把杂志办成读者服务中枢。

今日一问

你的工作里,有没有一个可以公开承诺、持续回应的服务入口?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

← 返回原文库