事业 · 创业者自述
P.T. 巴纳姆:奋斗与胜利·补录 130
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
The Museum was always open at sunrise, and this was so well known throughout the country that strangers coming to the city would often take a tour through my halls before going to breakfast or to their hotels. I do not believe there was ever a more truly popular place of amusement. I frequently compared the annual number of visitors with the number officially reported as visiting (free of charge), the British Museum in London, and my list was invariably the larger. Nor do I believe that any man or manager ever labored more industriously to please his patrons. I furnished the most attractive exhibitions which money could procure; I abolished all vulgarity and profanity from the stage, and I prided myself upon the fact that parents and children could attend the dramatic performances in the so-called Lecture Room, and not be shocked or offended by anything they might see or hear; I introduced the “Moral Drama,” producing such plays as “The Drunkard,” “Uncle Tom’s Cabin,” “Moses in Egypt,” “Joseph and His Brethren,” and occasional spectacular melodramas produced with great care and at considerable outlay.
出处:
https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 130 · 核对日期:2026-10-19 · 核验:短摘录
白话
巴纳姆的博物馆日出就开门,全国都知道,游客常先来逛再去吃早饭。他相信没有比这更受欢迎的地方,年访客数甚至超过大英博物馆的免费参观人数。他拼命取悦顾客:花钱买最吸引人的展品,禁止舞台上的粗俗和脏话,让全家老小都能安心看戏。他还推出“道德剧”,如《醉汉》《汤姆叔叔的小屋》等,精心制作。核心是:娱乐生意要长久,就得让顾客感到被尊重、安全、物有所值。做法是严控内容品质,照顾家庭观众,用高性价比赢得口碑。
上下文
巴纳姆经营美国博物馆期间,以大众娱乐和家庭友好为特色,这段自述总结了他的经营策略。
今日一问
你的产品或服务,是否能让一家老小放心消费?如果不能,你准备改进哪一点?
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