事业 · 创业者自述
P.T. 巴纳姆:奋斗与胜利·补录 154
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
A Museum proper obviously depends for patronage largely upon country people who visit the city with a worthy curiosity to see the novelties of the town. As I had opened a dramatic entertainment in connection with my curiosities, it was clear that I must adapt my stage to the wants of my country customers. While I was disposed to amuse my provincial patrons, I was determined that there should be nothing in my establishment, where many of my visitors would derive their first impressions of city life, that could contaminate or corrupt them. At this period, it was customary to tolerate very considerable license on the stage. Things were said and done and permitted in theatres that elsewhere would have been pronounced highly improper. The public seemed to demand these things, and it is an axiom in political economy, that the demand must regulate the supply. But I determined, at the start, that, let the demand be what it might, the Museum dramatic entertainments should be unexceptionable on the score of morality.
出处:
https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 154 · 核对日期:2026-10-19 · 核验:短摘录
白话
巴纳姆认为博物馆主要靠外地游客,他们来城里看新奇。他开了戏剧表演,就要让舞台适应乡下顾客的需求。他决心娱乐他们,但绝不让博物馆里出现可能腐蚀人的内容,因为很多人在这里形成对城市生活的第一印象。当时剧院常容忍大量低俗内容,公众似乎也要求,但巴纳姆坚持:不管需求多大,博物馆的戏剧在道德上必须无可指责。核心是:满足需求不等于放弃底线。做法:先明确你的顾客是谁、他们最易受什么影响;再划出不可妥协的道德红线;最后用干净的内容照样吸引人。
上下文
巴纳姆经营美国博物馆时,针对外地游客增加戏剧表演,当时剧院风气宽松,他决定坚持道德标准。
今日一问
你的业务中,哪些“需求”其实可以拒绝,而用干净的方式满足?
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