我的生活与工作·补录 69 · 亨利·福特

Some said it was because we had not brought out new models. I thought it was because our cars were too expensive--they did not appeal to the 95 per cent. I changed the policy in the next year--having first acquired stock control. For 1906-1907 we entirely left off making touring cars and made three models of runabouts and roadsters, none of which differed materially from the other in manufacturing process or in component parts, but were somewhat different in appearance. The big thing was that the cheapest car sold for $600 and the most expensive for only $750, and right there came the complete demonstration of what price meant. We sold 8,423 cars--nearly five times as many as in our biggest previous year. Our banner week was that of May 15, 1908, when we assembled 311 cars in six working days. It almost swamped our facilities. The foreman had a tallyboard on which he chalked up each car as it was finished and turned over to the testers. The tallyboard was hardly equal to the task. On one day in the following June we assembled an even one hundred cars.

出处： https://www.gutenberg.org/ebooks/7213
定位：Additional excerpt 69 · 核对日期：2026-10-19 · 核验：短摘录

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面对销量下滑，有人怪没出新车型，福特却认为根本原因是车太贵，没打动95%的普通人。他改变策略：1906—1907年停做旅行车，只产三款轻便车，制造工艺和零件基本相同，只是外观略有差异，最便宜卖600美元、最贵750美元。结果卖出8423辆，是此前最好年份的近五倍。核心是：价格才是大众市场的关键杠杆。可执行的做法是：简化产品线、共用零件降成本，把价格打到目标人群够得着的位置。

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福特在自传中讲述1906—1907年公司转向低价策略，为后来T型车的成功埋下伏笔。

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你的定价，是照着成本算的，还是照着目标用户的钱包算的？

公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。

健康 · 巢元方《诸病源候论》

夫服散之人，觉热则洗，觉饥则食。若洗、食不时，失其节度，令石劳壅结，痞塞不解而生热，故须以药除之。

服寒食散的人，觉得热就要洗浴，觉得饿就要进食。如果洗浴、进食不及时，失去节度，就会让石药之力壅结，痞塞不通而生热，所以必须用药来消除。核心是强调服散后要按时洗浴和进食，防止石热壅结。做法：服散后要密切观察身体反应，觉热及时用温水洗浴，觉饥及时进食，不可硬扛。若已出现痞塞生热，需用药物清解，但应在医生指导下进行，不可滥用寒凉。

投资 · 陈梦雷等（编）《钦定古今图书集成·食货典》

江西，南昌、新建、豐城、進賢、建昌、臨川、崇仁、樂安、新喻、新淦、廬陵、吉水、永新、泰和、永豐、安福、新昌、鄱陽、樂平、餘干縣主簿各一員。湖廣沔陽、荊門二州判官各一員。黃岡、麻城、江陵、監利、棗陽、衡山、安仁、慈利縣主簿各一員，河南光州判官一員，尉氏滎澤商水夏邑新野浙川新安西平信陽確山新蔡息縣主簿各一員，應天府溧陽、溧水二縣主簿各一員，俱勸農。」成化十六年。令福建僧寺。及有寺無僧田土。每寺除徵糧及百畝以下。其多餘田地。給與小民領種按《…

成化十一年，江西、湖广、河南、应天等地又大批增设主簿、判官，统统兼“劝农”。这说明朝廷把劝农当成基层常规职能，而不是临时差事。但同一段还记成化十六年一条：福建僧寺及有寺无僧的田土，每寺除征粮和百亩以下自用外，多出的田地分给小民领种。两件事合看，一是让基层有人催农，二是把闲置土地释放给百姓。核心都是把资源和人匹配起来，别让地荒着、人闲着。

事业 · 爱德华·博克《爱德华·博克自传》

The second essential--varied interests outside of his business upon which he could rely on relinquishing his duties--he had not cultivated. He had quite naturally, in line with his belief that concentration means…

博克意识到，除了工作之外，人还得有别的兴趣和寄托，这样将来放下工作时才不会空虚。他过去太相信“专注才能成功”，几乎把所有精力都投在事业上，没培养别的爱好。现在他觉得可以匀出一部分时间，像罗斯福说的那样，让其他领域的新鲜空气吹一吹自己。这样做能让他视野更宽，内心资源更丰富，等将来卸下主编职位时，就有东西可依靠，不会一下子失去方向。

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