Henry Ford：My Life and Work, Additional Excerpt 69

Some said it was because we had not brought out new models. I thought it was because our cars were too expensive--they did not appeal to the 95 per cent. I changed the policy in the next year--having first acquired stock control. For 1906-1907 we entirely left off making touring cars and made three models of runabouts and roadsters, none of which differed materially from the other in manufacturing process or in component parts, but were somewhat different in appearance. The big thing was that the cheapest car sold for $600 and the most expensive for only $750, and right there came the complete demonstration of what price meant. We sold 8,423 cars--nearly five times as many as in our biggest previous year. Our banner week was that of May 15, 1908, when we assembled 311 cars in six working days. It almost swamped our facilities. The foreman had a tallyboard on which he chalked up each car as it was finished and turned over to the testers. The tallyboard was hardly equal to the task. On one day in the following June we assembled an even one hundred cars.

Source： https://www.gutenberg.org/ebooks/7213
Locator：Additional excerpt 69 · Verified：2026-10-19 · Verification：Short excerpt

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