Career · Entrepreneur memoirs
Edward W. Bok:The Americanization of Edward Bok, Additional Excerpt 267
Edward W. Bok《The Americanization of Edward Bok》· The Americanization of Edward Bok · Leadership
"I want it written in an intimate way as if there were only two persons in the world, you and the person reading. I want heart to speak to heart. We will make that the title," said the editor, and unconsciously he thus created the title that has since become familiar wherever English is spoken: "Heart to Heart Talks." The title gave the department an instantaneous hearing; the material in it carried out its spirit, and soon Mrs. Bottome's department rivaled, in popularity, the page by Ruth Ashmore.
Source:
https://www.gutenberg.org/ebooks/3538
Locator:Additional excerpt 267 · Verified:2026-10-19 · Verification:Short excerpt
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