Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 408

Of course the advertisers whose signs were shown in the magazine immediately threatened the withdrawal of their accounts from The Ladies' Home Journal, and the proposed advertiser at the Grand Canyon, whose business was conspicuous in each number of the magazine, became actively threatening. But Bok contended that the one proposition had absolutely no relation to the other, and that if concerns advertised in the magazine simply on the basis of his editorial policy toward bill-board advertising, it was, to say the least, not a sound basis for advertising. No advertising account was ever actually withdrawn.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 408 · Verified：2026-10-19 · Verification：Short excerpt

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