Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 451

"All right," wrote the colonel finally. "I'll try--with you!--the experiment for a year: 12 articles... I don't know that I can give your readers satisfaction, but I shall try my very best. I am very glad to be associated with you, anyway. At first I doubted the wisdom of the plan, merely because I doubted whether I could give you just that you wished. I never know what an audience wants: I know what it ought to want: and sometimes I can give it, or make it accept what I think it needs--and sometimes I cannot. But the more I thought over your proposal, the more I liked it... Whether the wine will be good enough to attract without any bush I don't know; and besides, in such cases the fault is not in the wine, but in the fact that the consumers decline to have their attention attracted unless there is a bush!"

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 451 · Verified：2026-10-19 · Verification：Short excerpt

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