Career · Entrepreneur memoirs

Edward W. Bok:The Americanization of Edward Bok, Additional Excerpt 620

Edward W. Bok《The Americanization of Edward Bok》· The Americanization of Edward Bok · Leadership

The Ladies' Home Journal began to strike a definite musical note. It first caught the eye and ear of its public by presenting the popular new marches by John Philip Sousa; and when the comic opera of "Robin Hood" became the favorite of the day, it secured all the new compositions by Reginald de Koven. Following these, it introduced its readers to new compositions by Sir Arthur Sullivan, Tosti, Moscowski, Richard Strauss, Paderewski, Josef Hofmann, Edouard Strauss, and Mascagni. Bok induced Josef Hofmann to give a series of piano lessons in his magazine, and Madame Marchesi a series of vocal lessons. The Journal introduced its readers to all the great instrumental and vocal artists of the day through articles; it offered prizes for the best piano and vocal compositions; it had the leading critics of New York, Boston, and Chicago write articles explanatory of orchestral music and how to listen to music.

Source: https://www.gutenberg.org/ebooks/3538
Locator:Additional excerpt 620 · Verified:2026-10-19 · Verification:Short excerpt

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