P. T. Barnum：Struggles and Triumphs, Additional Excerpt 530

BE POLITE AND KIND TO YOUR CUSTOMERS. Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him. “Like begets like.” The man who gives the greatest amount of goods of a corresponding quality for the least sum (still reserving to himself a profit) will generally succeed best in the long run. This brings us to the golden rule, “As ye would that men should do to you, do ye also to them,” and they will do better by you than if you always treated them as if you wanted to get the most you could out of them for the least return. Men who drive sharp bargains with their customers, acting as if they never expected to see them again, will not be mistaken. They never will see them again as customers. People don’t like to pay and get kicked also.

Source： https://www.gutenberg.org/ebooks/50115
Locator：Additional excerpt 530 · Verified：2026-10-19 · Verification：Short excerpt

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