事业 · 创业者自述
P.T. 巴纳姆：奋斗与胜利·补录 530
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
BE POLITE AND KIND TO YOUR CUSTOMERS. Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him. “Like begets like.” The man who gives the greatest amount of goods of a corresponding quality for the least sum (still reserving to himself a profit) will generally succeed best in the long run. This brings us to the golden rule, “As ye would that men should do to you, do ye also to them,” and they will do better by you than if you always treated them as if you wanted to get the most you could out of them for the least return. Men who drive sharp bargains with their customers, acting as if they never expected to see them again, will not be mistaken. They never will see them again as customers. People don’t like to pay and get kicked also.
出处：
https://www.gutenberg.org/ebooks/50115
定位：Additional excerpt 530 · 核对日期：2026-10-19 · 核验：短摘录
白话
对顾客要和气友善。礼貌是生意里最划算的本钱：店面再大、招牌再亮、广告再猛，只要店员态度生硬，全都白费。你越厚道，顾客越愿意照顾你，人心是相互的。在保证自己有利可图的前提下，用更少的钱给到品质相当的东西，长久看往往赢。说白了就是：你希望别人怎么待你，你就怎么待别人。只想从顾客身上多榨一点、做一锤子买卖的人，顾客也真的不会再来——没人喜欢付了钱还挨踢。
上下文
这是巴纳姆在自传中列出的经商原则之一，强调礼貌待客比店面装潢和广告更能带来长期生意。
今日一问
你的顾客付钱之后，得到的体验是受尊重还是被敷衍？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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