Paul Graham：Startups in 13 Sentences, Excerpt 5

Merely measuring something has an uncanny tendency to improve it. If you want to make your user numbers go up, put a big piece of paper on your wall and every day plot the number of users. You'll be delighted when it goes up and disappointed when it goes down. Pretty soon you'll start noticing what makes the number go up, and you'll start to do more of that. Corollary: be careful what you measure. 8. Spend little. I can't emphasize enough how important it is for a startup to be cheap. Most startups fail before they make something people want, and the most common form of failure is running out of money. So being cheap is (almost) interchangeable with iterating rapidly.

Source： https://paulgraham.com/13sentences.html
Locator：Essay, additional excerpt 5 · Verified：2026-10-19 · Verification：Short excerpt

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