Startups in 13 Sentences

1. Pick good cofounders. Cofounders are for a startup what location is for real estate. You can change anything about a house except where it is.…

You can envision the wealth created by a startup as a rectangle, where one side is the number of users and the other is how much you improve their…

The second dimension is the one you have most control over. And indeed, the growth in the first will be driven by how well you do in the second. As…

Merely measuring something has an uncanny tendency to improve it. If you want to make your user numbers go up, put a big piece of paper on your…

But it's more than that. A culture of cheapness keeps companies young in something like the way exercise keeps people young. 9. Get ramen profitable.…

There are a lot of people who couldn't become good mathematicians no matter how long they persisted. But startups aren't like that. Sheer effort is…