Paul Graham：The Hardest Lessons for Startups to Learn, Excerpt 3

And not just to users. You need this for everyone: investors, acquirers, partners, reporters, potential employees, and even current employees. You probably shouldn't even start a company to do something that can't be described compellingly in one or two sentences. The other thing I repeat is to give people everything you've got, right away. If you have something impressive, try to put it on the front page, because that's the only one most visitors will see. Though indeed there's a paradox here: the more you push the good stuff toward the front, the more likely visitors are to explore further.

Source： https://paulgraham.com/startuplessons.html
Locator：Essay, additional excerpt 3 · Verified：2026-10-19 · Verification：Short excerpt

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