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霍华德·马克斯:敢于伟大 II·第5则

霍华德·马克斯《《敢于伟大 II》》· Dare to Be Great II · 投资 · 领导 · 人性

Non-consensus ideas have to be lonely. By definition, non-consensus ideas that are popular, widely held or intuitively obvious are an oxymoron. Thus such ideas are uncomfortable; non-conformists don’t enjoy the warmth that comes with being at the center of the herd. Further, unconventional ideas often appear imprudent. The popular definition of “prudent” – especially in the investment world – is often twisted into “what everyone does.” Most great investments begin in discomfort. The things most people feel good about – investments where the underlying premise is widely accepted, the recent performance has been positive and the outlook is rosy – are unlikely to be available at bargain prices.

出处: https://www.oaktreecapital.com/docs/default-source/memos/2014-04-08-dare-to-be-great-ii.pdf
定位:Memo, excerpt 5 · 核对日期:2026-10-19 · 核验:短摘录

白话

真正跟大众不一样的想法,注定是孤独的。道理很直白:一个想法如果人人都在说、一听就懂、大家都认同,那它其实已经不算“非共识”了,自相矛盾。所以这类想法往往让人不舒服,因为你不站在人群中央,享受不到那种被认同的温暖。而且与众不同的判断常常看起来不靠谱,投资圈里很多人把“稳妥”悄悄等同于“大家都这么做”。可恰恰是大多数好投资,一开始都让人不舒服:前提被广泛接受、近期表现又好、前景一片光明的标的,基本不可能让你用便宜价格买到。

上下文

出自马克斯2014年备忘录《敢为人先》续篇,讨论非共识投资为何让人难受。

今日一问

你手上有没有一个因为“大家都这么说”而没被认真检验的判断?

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