投资 · 创业者自述

保罗·格雷厄姆:如何融资·第4则

保罗·格雷厄姆《《如何融资》》· How to Raise Money · 财富 · 投资 · 认知 · 决策

Tell them that valuation is not the most important thing to you and that you haven't thought much about it, that you are looking for investors you want to partner with and who want to partner with you, and that you should talk first about whether they want to invest at all. Then if they decide they do want to invest, you can figure out a price. But first things first. Since valuation isn't that important and getting fundraising rolling is, we usually tell founders to give the first investor who commits as low a price as they need to. This is a safe technique so long as you combine it with the next one.

出处: https://paulgraham.com/fr.html
定位:Essay, additional excerpt 4 · 核对日期:2026-10-19 · 核验:短摘录

白话

告诉投资人估值不是最重要的,你也没多想,你找的是想合作的伙伴,先谈他们是否愿意投。如果愿意,再谈价格。因为估值没那么重要,启动融资才重要,所以我们常建议创始人给第一个承诺的投资人尽可能低的价格。这招安全,但要配合下一招(即制造竞争)。先锁定一个领投,哪怕价格低,也能让融资轮转起来,吸引更多投资人。

上下文

Paul Graham 在《如何融资》中传授如何与投资人谈估值和推进融资的技巧。

今日一问

在谈判中,你是否能分清什么是最重要的(比如启动融资),而不被估值细节困住?

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