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Cognition
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Plutarch's Lives, Excerpt 24
Themistocles, however, formed yet higher designs with a view to naval supremacy. For, after the departure of Xerxes, when the Grecian fleet was…
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Plutarch's Lives, Excerpt 26
The king heard him attentively, and, though he admired his temper and courage, gave him no answer at that time; but, when he was with his intimate…
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Plutarch's Lives, Excerpt 29
And so we have thought fit to spend our time and pains in writing of the lives of famous persons; and have composed this tenth book upon that subject…
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Plutarch's Lives, Excerpt 30
But he that saw most of Pericles, and furnished him most especially with a weight and grandeur of sense, superior to all arts of popularity, and in…
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Plutarch's Lives, Excerpt 32
When the orators, who sided with Thucydides and his party, were at one time crying out, as their custom was, against Pericles, as one who…
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Plutarch's Lives, Excerpt 33
All this, in truth, was very little in harmony with Anaxagoras's wisdom; if, indeed, it be true that he, by a kind of divine impulse and greatness of…
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Plutarch's Lives, Excerpt 35
Entering also the Euxine Sea with a large and finely equipped fleet, he obtained for the Greek cities any new arrangements they wanted, and entered…
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Plutarch's Lives, Excerpt 38
It looked strange, that a law, which had been carried so far against so many people, should be canceled again by the same man that made it; yet the…
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Plutarch's Lives, Excerpt 39
Living in a great commonwealth, surrounded by many enemies, he saw the wisdom of inuring his body (nature's own weapon) to warlike exercises, and…
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Plutarch's Lives, Excerpt 58
His very manner of speaking seemed to have such a kind of idea with it; for it was courteous, and yet forcible; pleasant, yet overwhelming; facetious…
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Plutarch's Lives, Excerpt 64
Thus falling in upon the country destitute of defense, they wasted it on all sides. Marius was presently sent for to the city; where, when he arrived…
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Plutarch's Lives, Excerpt 81
In actual service, Nicias did much that deserves high praise. He frequently defeated the enemy in battle, and was on the very point of capturing…
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Plutarch's Lives, Excerpt 82
Another difference happened between him and Hephaestion concerning a gift, and a great deal of ill language passed between them, yet Eumenes still…
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Plutarch's Lives, Excerpt 83
As to the manner of their deaths, it happened to one without the least thought or surmise of it; but to the other when he suspected it daily; which…
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Plutarch's Lives, Excerpt 92
Thus was Pompey created and declared sole consul by Sulpicius, regent in this vacancy; upon which he made very cordial acknowledgments to Cato,…
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Plutarch's Lives, Excerpt 95
But Alexander himself in his epistles mentions nothing unusual in this at all, but says he went from Phaselis, and passed through what they call…
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Plutarch's Lives, Excerpt 105
There dwelt at that time in Pergamus, Athenodorus, surnamed Cordylio, a man of high repute for his knowledge of the stoic philosophy, who was now…
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Plutarch's Lives, Excerpt 106
There were at that time a great many whom Sylla had made use of as his agents in the proscription, and to whom he had for their service in putting…
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Plutarch's Lives, Excerpt 109
In less time than one would think his own family could have known this accident, all the three hundred were at the door. And a little after, the…
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Plutarch's Lives, Excerpt 120
But when he came to himself, and had well considered the danger he was lately under, he could not forbear from shuddering at the wonderful ability…
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Plutarch's Lives, Excerpt 122
But fearing Sylla, he traveled into Greece, and gave it out that he did so for the benefit of his health. And indeed he was lean and meager, and…
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Plutarch's Lives, Excerpt 128
For this reason, the following book contains the lives of Demetrius Poliorcetes, and Antonius the Triumvir; two persons who have abundantly justified…
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Plutarch's Lives, Excerpt 129
Philippides was a great favorite with king Lysimachus, from whom the Athenians received, for his sake, a variety of kindnesses. Lysimachus went so…
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Plutarch's Lives, Excerpt 136
It is related that once, upon invitation, he went to pay a visit to Ptoeodorus the Megarian, a man, it would seem, of wealth and importance; and when…
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Plutarch's Lives, Excerpt 144
Brutus had already reduced most of the places and people of these parts; but they now marched on as far as to the coast opposite Thasos, and, if…
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Plutarch's Lives, Excerpt 145
In the actual conduct of war, Dion was a commander without fault, improving to the utmost those counsels which he himself gave, and, where others led…
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Berkshire Hathaway 1983 Letter, Additional Excerpt 2
Stan Lipsey became Publisher of the Buffalo News at midyear upon the retirement of Henry Urban. Henry never flinched during the dark days of…
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Berkshire Hathaway 1984 Letter, Additional Excerpt 2
At Berkshire, we have added what we thought were appropriate supplemental reserves but in recent years they have not been adequate. It is important…
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Berkshire Hathaway 1987 Letter, Additional Excerpt 2
The value of market esoterica to the consumer of investment advice is a different story. In my opinion, investment success will not be produced by…
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Berkshire Hathaway 1988 Letter, Additional Excerpt 2
We continue to concentrate our investments in a very few companies that we try to understand well. There are only a handful of businesses about which…
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Berkshire Hathaway 1995 Letter, Additional Excerpt 1
There's no reason to do handsprings over 1995's gains. This was a year in which any fool could make a bundle in the stock market. And we did. To…
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Berkshire Hathaway 2019 Letter, Additional Excerpt 2
Mistakes in assessing insurance risks can be huge and can take many years – even decades – to surface and ripen. (Think asbestos.) A major…
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How to Do Great Work, Excerpt 3
"Avoid affectation" is a useful rule so far as it goes, but how would you express this idea positively? How would you say what to be, instead of what…
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How to Do Great Work, Excerpt 4
One way to discover broken models is to be stricter than other people. Broken models of the world leave a trail of clues where they bash against…
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How to Do Great Work, Excerpt 6
This is particularly true for behavior. Some talented people are jerks, and this sometimes makes it seem to the inexperienced that being a jerk is…
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How to Make Wealth, Excerpt 1
If you wanted to get rich, how would you do it? I think your best bet would be to start or join a startup. That's been a reliable way to get rich for…
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The Hardest Lessons for Startups to Learn, Excerpt 2
I think the solution is to assume that anything you've made is far short of what it could be. Force yourself, as a sort of intellectual exercise,…
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The Hardest Lessons for Startups to Learn, Excerpt 4
It's why the best abstract painting still falls short of Leonardo, for example. And it applies to startups too. No idea for a product could ever be…
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Maker's Schedule, Manager's Schedule, Excerpt 1
One reason programmers dislike meetings so much is that they're on a different type of schedule from other people. Meetings cost them more. There are…
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Maker's Schedule, Manager's Schedule, Excerpt 2
But there's another way of using time that's common among people who make things, like programmers and writers. They generally prefer to use time…
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Maker's Schedule, Manager's Schedule, Excerpt 3
For someone on the maker's schedule, having a meeting is like throwing an exception. It doesn't merely cause you to switch from one task to another;…
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Maker's Schedule, Manager's Schedule, Excerpt 7
Business people in Silicon Valley (and the whole world, for that matter) have speculative meetings all the time. They're effectively free if you're…
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Do Things that Don't Scale, Excerpt 3
And incidentally, when it does, you'll find that delighting customers scales better than you expected. Partly because you can usually find ways to…
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Do Things that Don't Scale, Excerpt 6
And on a tuesday, of course, since they read somewhere that's the optimum day to launch something. It's easy to see how little launches matter. Think…
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Do Things that Don't Scale, Excerpt 7
He wrote "If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than…
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Startup = Growth, Excerpt 1
A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to…
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Startup = Growth, Excerpt 4
It's not that you don't think about the future, just that you think about it no more than necessary. In theory this sort of hill-climbing could get a…
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The Top Idea in Your Mind, Excerpt 1
I realized recently that what one thinks about in the shower in the morning is more important than I'd thought. I knew it was a good time to have…
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The Top Idea in Your Mind, Excerpt 2
That becomes what you think about when you take a shower in the morning. And that means other questions aren't. I'd hated raising money when I was…
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The Top Idea in Your Mind, Excerpt 3
That has been the lesson for me: be careful what you let become critical to you. Try to get yourself into situations where the most urgent problems…
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The Top Idea in Your Mind, Excerpt 5
I'm more sympathetic to Newton. The problem was not the 14 pages, but the pain of having this stupid controversy constantly reintroduced as the top…
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The Top Idea in Your Mind, Excerpt 6
My wife thinks I'm more forgiving than she is, but my motives are purely selfish. I suspect a lot of people aren't sure what's the top idea in…
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The Top Idea in Your Mind, Excerpt 7
Moving large amounts of money around is never something people treat casually. The attention required increases with the amount—maybe not linearly,…
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Keep Your Identity Small, Excerpt 2
Politics, like religion, is a topic where there's no threshold of expertise for expressing an opinion. All you need is strong convictions. Do…
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Keep Your Identity Small, Excerpt 3
I think what religion and politics have in common is that they become part of people's identity, and people can never have a fruitful argument…
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Keep Your Identity Small, Excerpt 6
If people can't think clearly about anything that has become part of their identity, then all other things being equal, the best plan is to let as…
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How to Think for Yourself, Excerpt 2
If you're naturally independent-minded, you're going to find it frustrating to be a middle manager. And if you're naturally conventional-minded, you'…
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How to Think for Yourself, Excerpt 3
It will decrease the influence of your immediate peers if you have several other groups of peers. Plus if you're part of several different worlds,…
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How to Think for Yourself, Excerpt 4
To go beyond this general advice, we need to look at the internal structure of independent-mindedness — at the individual muscles we need to exercise…
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How to Think for Yourself, Excerpt 5
I don't think it's because novel ideas are funny per se, but because novelty and humor share a certain kind of surprisingness. But while not…
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