作品
奋斗与胜利
P.T. 巴纳姆 · 同一本书的原文,按篇章排列。
奋斗与胜利·补录 181
On our second visit to the Queen, we were received in what is called the “Yellow Drawing-Room,” a magnificent apartment, surpassing in splendor and…
巴纳姆第二次觐见女王时,被安排在“黄色客厅”接待。他极力形容这个房间的奢华:黄色缎锦的帷幔和家具、金色护墙板、精美雕刻的镀金檐口,桌上和钢琴上都镶着金子和各色珍珠。巴纳姆用这些细节来衬托王室的气派,也暗示自己见多识广。对我们来说,这段描写…
领导 · 创业者自述
奋斗与胜利·补录 182
This answer was as unexpected to me as it was to the royal party. When the merriment it occasioned somewhat subsided, the Queen good-humoredly…
拇指将军的回答出人意料,连王室成员都笑了。笑声稍停,女王和蔼地说:“那首歌很好听,将军,请唱吧。”将军照办,随后他们告退。巴纳姆补充说,每次觐见后,女王都会派人送来一笔可观的钱,但最大的好处是“宫廷示范效应”——女王都接见的人,全英国都会…
领导 · 创业者自述
奋斗与胜利·补录 183
A large party of the nobility were present. The old Duke of Cambridge offered the little General a pinch of snuff, which, he declined. The General…
巴纳姆带着小将军(汤姆·拇指将军)去贵族聚会,现场有剑桥老公爵递鼻烟,小将军礼貌拒绝。他唱歌、跳舞、讲笑话,逗得贵族们很开心。这说明娱乐表演要适应观众身份,用才艺和幽默打破阶层隔阂。今天做内容或表演,也要先看场合和受众,用对方能接受的方式…
领导 · 创业者自述
奋斗与胜利·补录 184
“I will have them made expressly for you,” responded the Queen Dowager; and at the same moment she called a friend and desired him to see that the…
王太后答应专门为小将军定制东西,并当场吩咐朋友去办。几周后他们再被召到马尔伯勒宫,贵族孩子和父母都在。王太后送他一块漂亮的小金表,亲手把表链挂在他脖子上。小将军高兴得不知怎么道谢。王太后还就品行给了他很好的建议,他郑重答应遵守。这说明真诚…
领导 · 创业者自述
奋斗与胜利·补录 185
Co., and many other persons of distinction. We had the free entrée to all the theatres, public gardens, and places of entertainment, and frequently…
巴纳姆一行可以自由进出所有剧院、花园和娱乐场所,常遇到艺术家、编辑、诗人和作家。阿尔伯特·史密斯是巴纳姆的好友,他为小将军写了剧本《大拇指汤姆》,在伦敦兰心剧院和外地剧院大获成功。伦敦之行和巡回演出非常成功,辉煌季节后巴纳姆准备带小将军去…
领导 · 创业者自述
奋斗与胜利·补录 186
Before taking the little General and party to Paris, I went over alone to arrange the preliminaries for our campaign in that city. Paris was not…
去巴黎前,巴纳姆独自先去安排前期事宜。巴黎对他不陌生,几个月前他在伦敦办展览成功后,就跑去巴黎为纽约博物馆淘新奇展品。他出国期间一直没忘家乡的顾客。最初去法国是因为巴黎每五年一次的博览会,发明家和制造商展示精巧机械。他从伦敦专程去参观。这…
领导 · 创业者自述
奋斗与胜利·补录 187
There I met and became well acquainted with Robert Houdin, the celebrated conjurer. He was a watchmaker by trade, but very soon displayed a wonderful…
巴纳姆在博览会上结识了著名魔术师罗伯特·乌丹。乌丹本是钟表匠,很快展现出惊人才能,他专心造复杂机器,结果一度精神崩溃。恢复后他制作机械玩具和自动人偶,大受欢迎,后来去英国等地表演魔术,闻名欧洲。这说明专注是好事,但过度投入可能伤身;把技艺…
领导 · 创业者自述
奋斗与胜利·补录 188
At this quinquennial exposition which I attended, he received a gold medal for his automata, and the best figure which he had on exhibition I…
乌丹的自动人偶在博览会上获金奖,巴纳姆花大价钱买下最好的一个:自动写字画画的玩偶,坐在桌前,能根据问题用铅笔画画。问“忠诚的象征”,它立刻画出逼真的狗;问“爱的象征”,画出精美的小爱神;还能用文字回答许多问题。巴纳姆把它带到伦敦皇家画廊展…
领导 · 创业者自述
奋斗与胜利·补录 189
And now, going to Paris the second time, I was very fortunate in making the acquaintance of Mr. Dion Boucicault, who was then temporarily…
巴纳姆第二次去巴黎时,结识了剧作家迪翁·布西科。布西科当时暂住巴黎,主动提出帮忙,花了一整天陪巴纳姆为剧团找住处,还凭经验给出建议,省下不少麻烦和开销。巴纳姆一直记得这份情。核心是:主动结交当地有经验的人,能少走弯路。做法上,别怕开口求助…
领导 · 创业者自述
奋斗与胜利·补录 190
I stopped at the Hotel Bedford, and securing an interpreter, began to make my arrangements. The first difficulty in the way was the government tax…
巴纳姆住进贝德福德酒店,雇了翻译开始安排。第一个难题是政府税:展览珍奇要交总收入的四分之一,而剧院只交百分之十一,这笔税用于医院。他在伦敦的经验告诉他,收入会很大,四分之一太亏。于是他直接找执照局主管谈:我想带个“矮人”来巴黎,但抽成太高…
领导 · 创业者自述
奋斗与胜利·补录 191
I expressed my willingness to try the experiment and offered one thousand francs in advance for a license. The chief would not consent and I then…
巴纳姆先出一千法郎预付,主管不答应;加到两千法郎,主管动心了。他决定自己私下接这笔生意:由他个人收下两千法郎,再按总收入的四分之一替巴纳姆交给医院。他觉得自己银行里有一万五千法郎,稳赚不赔。核心是:当对方看到个人获利机会,规则就可能松动。…
领导 · 创业者自述
奋斗与胜利·补录 192
“All right,” thought I; “if you are satisfied I am sure I have every reason to be so.” I then hired at a large rent, the Salle Musard, Rue Vivienne,…
巴纳姆心想:你满意,我更有理由满意。他高价租下维维安街的穆萨尔厅,位置在市中心时尚区,靠近林荫大道;又雇了翻译、售票员和一支小但优秀的乐队。连巴黎报纸的预热稿都安排好了。他还拜访了美国驻法公使威廉·鲁弗斯·金,公使保证:有伦敦的成功在前,…
领导 · 创业者自述
奋斗与胜利·补录 193
King Louis Philippe was so condescending and courteous that I felt quite at home in the royal presence, and ventured upon a bit of diplomacy. The…
路易·菲利普国王很随和,巴纳姆在王室面前也不拘束,还试着搞了点外交。当时巴黎将办“隆尚”活动,原本是宗教节日,现在成了宫廷和时尚马车在香榭丽舍和布洛涅森林炫耀的场合。巴纳姆趁机对国王说:我赶来巴黎就是为了参加隆尚;将军的马车小巧精致,有小…
领导 · 创业者自述
奋斗与胜利·补录 194
Our visit occupied two hours, and when we went away the General was loaded with fine presents. The next morning all the newspapers noticed the visit,…
这次觐见持续两小时,将军离开时满载礼物。第二天报纸都报道了,官方《辩论报》详细描述会见和将军的表演,提到角色服装时说“有一件戏服将军明智地压在箱底”。那件戏服就是拿破仑的军服,后来应特别要求才展出过一次。核心是:一次高规格的会面能带来巨大…
领导 · 创业者自述
奋斗与胜利·补录 195
Longchamps day arrived, and among the many splendid equipages on the grand avenue, none attracted more attention than the superb little carriage with…
巴纳姆让“拇指将军”坐上一辆四匹小马拉着、配有穿制服戴假发车夫的豪华小马车,在巴黎最热闹的游行大道上亮相。这辆车夹在各国驻法大使的马车队伍里,反而比大使们更抢眼,成千上万人欢呼。第二天报纸纷纷报道这辆“座驾”,之后只要马车每天上街,人们就…
领导 · 创业者自述
奋斗与胜利·补录 196
Thus, before I opened the exhibition all Paris knew that General Tom Thumb was in the city. The French are exceedingly impressible; and what in…
在正式开演前,全巴黎已经知道“拇指将军”来了。法国人容易激动,伦敦只是热闹,巴黎却会疯狂。巴纳姆借之前拜访杜伊勒里宫的名气和报纸连篇报道,一开门就涌来大批观众。上流社会也来看,首日收入5500法郎,如果场地能容纳更多人还会翻倍。下午和晚上…
领导 · 创业者自述
奋斗与胜利·补录 197
Paris, gave a picture of an immense mastiff running away with the General’s carriage and horses in his mouth. Statuettes of “Tom Pouce” appeared in…
巴黎到处是“拇指将军”的形象:漫画画他被大狗叼走,石膏、糖、巧克力做成的小雕像摆在橱窗,有人写歌,石版画随处可见,一家咖啡馆干脆改名“拇指将军”并在门口立真人大小雕像。名画家想给他画像,演员来看他、送礼物。每天收入多到巴纳姆晚上得叫马车把…
领导 · 创业者自述
奋斗与胜利·补录 198
But I did not; for I appealed to the authorities, claiming that I should pay only the ordinary theatrical tax, since the General’s exhibition…
巴纳姆没有按“珍奇展览”缴更高的税,而是向当局申诉:将军的表演主要是穿各种服装模仿人物,他作为演员比作为自然奇观更有吸引力,所以只该缴普通戏剧税。当局认可了他的说法,此后在巴黎和法国大部分地区,他只缴11%的戏剧税。核心是:规则有解释空间…
领导 · 创业者自述
奋斗与胜利·补录 199
On the Fourth of July, 1844, I was in Grenelle, outside the barriers of Paris, when I remembered that I had the address of Monsieur Regnier, an…
1844年7月4日,巴纳姆在巴黎城外的格勒内尔,想起有著名机械师雷尼耶先生的地址,便上门想买些他制造的仪器。雷尼耶礼貌接待,巴纳姆很快被这位博学而聪明的先生吸引。雷尼耶是多个科学学会成员,还是荣誉军团骑士。核心是:主动拜访专业制造者,能打…
领导 · 创业者自述
奋斗与胜利·补录 200
“Yes,” replied M. Regnier, “and he was a great and an excellent man. When he was in Paris in ’98, he was honored and respected by all who knew him,…
雷尼耶告诉巴纳姆,他父亲是个伟大而优秀的人。1798年在巴黎时,所有认识他的人都尊敬他,科学界尤其如此。当时富兰克林博士受“竞赛学会”主席邀请,评审提交的各种艺术品,他因一只复杂锁具把金质奖章颁给了雷尼耶的父亲。核心是:专业声誉靠硬作品赢…
领导 · 创业者自述
奋斗与胜利·补录 201
While dining one day with my friend, Dr. Brewster, in Paris, all the company present were in raptures over some very fine “Lafitte” wine on the table…
巴纳姆在巴黎喝到一款拉菲葡萄酒,众人赞不绝口。后来他到法国南部,拉菲酒庄的代理商带他参观酒窖,并大谈特谈那片葡萄园的独特之处:园中石头白天吸热、夜里慢慢释放,使葡萄成熟得恰到好处,酿出别处无法复制的风味。巴纳姆记下这段经历,其实是在观察“…
领导 · 创业者自述
奋斗与胜利·补录 202
During most of the tour I was a week or two ahead of the company, making arrangements for the forthcoming exhibitions, and doing my entire business…
巡演大部分时间,巴纳姆比剧团提前一两周出发,安排下一站演出,全程不用翻译,因为他很快“捡”够了法语应付生意。他想到富兰克林七十岁还学法语,便不觉得自己太老——何况生意逼着他必须学。那位“小将军”(侏儒演员)有老师和翻译陪同,也很快用全法语…
领导 · 创业者自述
奋斗与胜利·补录 203
In fact, I soon became the General’s _avant courier_, though not doing the duties of an _avant courier_ to an ordinary exhibition, since these duties…
巴纳姆成了“小将军”的先行官,但他不做普通演出那种大肆吹捧、吊人胃口的宣传。他的做法相反:先订下城里最大的剧院或大厅,只贴一张简单告示,说将军某天到。然后他全力“劝大家别激动”,在报纸上保证人人都有机会看到这位“让欧洲主要君主和上百万臣民…
领导 · 创业者自述
奋斗与胜利·补录 204
This was done quietly, and yet, as an advertisement, effectively, for, strange as it may seem, people who were told to keep quiet, would get terribly…
巴纳姆这套“劝人冷静”的做法 quietly 做下来,效果却像广告一样强。说来奇怪,越是被叮嘱别激动的人,反而越激动;等小将军一到、演出开场,兴奋到了沸点,接见厅挤满人,票房也满了。这里的关键不是话术多高明,而是他看准了人的逆反心理:直接…
领导 · 创业者自述
奋斗与胜利·补录 205
Of course this law was nearly a dead letter; for, to have taken forty-five per cent of my gross receipts at every exhibition would soon have driven…
法国当时规定,演出收入要抽很大比例给医院和剧院,但这条法律基本形同虚设:真按百分之四十五抽,巴纳姆早被赶出外省了,所以医院通常只收一成,地方剧院经理每天拿五到十法郎也就满意。可在波尔多,剧院经理要请小将军去他那里演,巴纳姆拒绝后,对方就威…
领导 · 创业者自述
奋斗与胜利·补录 206
I put this precious paper in my pocket, and in a few moments I hired the largest dancing saloon in the place, a room capable of holding over 2,000…
巴纳姆把那份威胁性的文件收进口袋,转头就租下当地最大的舞厅,能容两千多人。他随即宣布:小将军将在万塞讷开演。结果场场爆满,十三天平均每天进账三千多法郎,之后十天收入更高,而且一个子儿都不用交税或抽成。剧院经理和医院董事一分没拿到,本来巴纳…
领导 · 创业者自述
奋斗与胜利·补录 207
We were in the South of France in the vintage season. Nothing can surpass the richness of the country at that time of the year. We travelled for many…
巴纳姆一行在葡萄收获季来到法国南部,看到满眼葡萄园和橄榄树,感叹这里是真正的酒与油之乡。他们边旅行边赚钱,既愉快又有收益,最后到达里尔,再前往布鲁塞尔。核心是:在合适的季节和地点,生意与享受可以兼得。做法是选择物产丰饶、景色宜人的地方,把…
领导 · 创业者自述
奋斗与胜利·补录 208
He was really a “Professor” and teacher of English in one of the best educational establishments in Paris. Very soon after opening my exhibitions…
巴纳姆在巴黎办展览,发现需要一个能对接高雅观众的翻译。他起初用的翻译水平不高,把“丘比特”念成“库皮德”,观众跟着起哄,场面尴尬。于是他决定找最好的翻译,有人推荐了平特教授。巴纳姆见面后直接说明工作性质和薪水,平特教授却觉得受辱,说自己不…
领导 · 创业者自述
奋斗与胜利·补录 209
The Custom-house officers were informed, however, that these medals were mere advertising cards, as they really were, of our exhibitions, and I…
海关人员要检查巴纳姆的货物,他解释说那些奖章只是展览的广告卡片,并请官员们随意拿取。奖章很精美,几十枚很快被高兴的官员分掉,于是展览海报、石版画等物品顺利放行。官员还想对“将军”的小马和马车征税,巴纳姆出示法国政府免税文件后,他们也照办了…
领导 · 创业者自述
奋斗与胜利·补录 210
The following day, I opened the exhibition in a beautiful hall, which on that day and on every afternoon and evening while we remained there, was…
第二天,巴纳姆在一个漂亮大厅开展览,当天和之后每天下午晚上都挤满城里的头面人物。两三天后,展览进行中,他突然发现装“将军”从国王、贵族那里收到的贵重礼物的盒子不见了,立刻报警。显然有贼混在人群里,专为偷这些珠宝而来,而且得手了。核心是:越…
领导 · 创业者自述
奋斗与胜利·补录 211
Arriving at Mont Saint Jean, a quarter of a mile from the ground, we were beset by some eighteen or twenty persons, who offered their services as…
巴纳姆一行到滑铁卢附近的蒙圣让,立刻被十八二十个自称向导的人围住,都说知道每个参战者站的位置,还声称自己参加过那场血战。可战役已过去三十年,这些人看上去才二十五到二十八岁。他们选了一个老人,老人先说自己在战斗中阵亡,见大家不信,又改口说受…
领导 · 创业者自述
奋斗与胜利·补录 212
But his misfortunes did not terminate here. When we had proceeded four or five miles upon our road home, crash went the carriage. We alighted, and…
回家路上走了四五英里,马车突然断裂,车轴断了。当时是凌晨一点一刻,“小将军”在布鲁塞尔的展览定在两点开始,没有他们展览就办不成。步行赶不上,当地又找不到马车,巴纳姆打算放弃下午场,等晚上再说。但斯特拉顿(小将军)舍不得丢掉六八百法郎的收入…
领导 · 创业者自述
奋斗与胜利·补录 213
The cart was “dumped” and a large, lazy-looking Flemish horse was attached to it with a rope harness. Some boards were laid across the cart for seats…
斯特拉顿租了辆板车,套上一匹懒洋洋的比利时马,用绳子当缰绳。大家挤上车,农夫的红发儿子骑马,斯特拉顿喊“走”。农夫拦住要钱,斯特拉顿说:“到布鲁塞尔一小时内到,我就付你儿子钱。”这招把风险转给车夫:你慢就赚不到钱。谈生意时,把付款和对方承…
领导 · 创业者自述
奋斗与胜利·补录 214
The boy did go ahead, but it was with such a snail’s pace that it would have puzzled a man of tolerable eyesight to have determined whether the horse…
那男孩确实走了,但慢得像蜗牛,马动没动都难看出来。更糟的是下起大雨,他们没带伞,全身湿透。起初大家忍着不抱怨,后来斯特拉顿气得说不出话,让平特先生问男孩是不是打算一路遛马到布鲁塞尔。遇到对方磨洋工,先忍一忍可以,但要及时把问题挑明,否则对…
领导 · 创业者自述
奋斗与胜利·补录 215
Several months subsequent to our visit to Waterloo, I was in Birmingham, and there made the acquaintance of a firm who manufactured to order, and…
几个月后巴纳姆在伯明翰认识一家工厂,每年按订单往滑铁卢送成桶的“遗物”。这些“遗物”在滑铁卢埋下,过段时间挖出来,当作战场珍贵纪念品高价卖出。知道这事后,他们买的滑铁卢纪念品显得很廉价。很多“历史纪念品”是批量生产再埋再挖的,买之前要想想…
领导 · 创业者自述
奋斗与胜利·补录 216
There were many other amusing incidents during our brief stay at Brussels, but I have no space to record them. After a very pleasant and successful…
在布鲁塞尔短暂停留期间还有不少趣事,但巴纳姆没篇幅写了。愉快又成功的一周后,他们回到伦敦。这段是过渡,说明巡演告一段落,准备下一站。做事时,阶段性收尾要干净:总结成果、结束行程、转向下一目标,别让琐事拖住节奏。
领导 · 创业者自述
奋斗与胜利·补录 217
In London the General again opened his levees in Egyptian Hall with undiminished success. His unbounded popularity on the Continent and his…
回伦敦后,“将军”在埃及厅重开见面会,成功不减。他在欧洲大陆大受欢迎,还被法国国王路易·菲利普和比利时国王利奥波德接见,声望更高。之前看过他的人又来,新观众成千上万涌来。名声会叠加:权威背书和口碑能带来复访和新客,做个人品牌要善用这些信号。
领导 · 创业者自述
奋斗与胜利·补录 218
Besides giving these daily entertainments, the General appeared occasionally for an hour, during the intermissions, at some place in the suburbs; and…
除了每天演出,“将军”还在间歇去郊区露面,长期每天到萨里动物园表演,由巴纳姆的朋友泰勒先生安排。为让所有人看到,他被放进用绳子固定的大气球,在人群头顶绕场,约四十人拉绳。一天突来阵风,气球差点被吹走,幸亏及时呼救,两百人赶来才没出事。营销…
领导 · 创业者自述
奋斗与胜利·补录 219
In addition to other engagements, the General frequently performed in Douglass’s Standard Theatre, in the city, in the play “Hop o’ my Thumb,”…
巴纳姆在伦敦结识了作家阿尔伯特·史密斯,两人成了好友。后来巴纳姆在巴黎看到《小拇指》这部剧很受欢迎,就想到回英美后也需要类似的剧目。于是他邀请史密斯来巴黎住了一周,每晚一起去看《小拇指》,边看边讨论,最终敲定了改编计划。史密斯回伦敦后写出…
领导 · 创业者自述
奋斗与胜利·补录 220
During our stay of three months, at this time, in Egyptian Hall, we made occasional excursions and gave exhibitions at Brighton, Bath, Cheltenham,…
巴纳姆团队在伦敦埃及厅驻演三个月期间,并没有死守一地,而是抽空去布莱顿、巴斯、切尔滕纳姆、利明顿等温泉和时尚度假地做短期演出。他们专挑这些地方最热闹的季节去,结果场场爆满,利润也水涨船高。核心是:做生意要跟着人流和消费旺季走,主动出击到有…
领导 · 创业者自述
奋斗与胜利·补录 221
When our three months’ engagement at Egyptian Hall had expired, I arranged for a protracted provincial tour through Great Britain. I had made a…
埃及厅三个月合约到期后,巴纳姆安排了一次长时间的英国地方巡演。其实在去巴黎之前,他就先跑了一趟苏格兰,主要目的是在爱丁堡为拇指将军定制漂亮的苏格兰服装和匕首,并教他跳苏格兰舞、学一点苏格兰方言,这些在巴黎等地演出时大受欢迎。第二次去苏格兰…
领导 · 创业者自述
奋斗与胜利·补录 222
In England we went to Manchester, Birmingham, and to almost every city, town, and even village of importance. We travelled by post much of the time--…
巴纳姆一行在英国跑遍了曼彻斯特、伯明翰等几乎所有重要城市、城镇甚至村庄。他们经常采用驿站马车旅行:专门为团队造了马车,还有一辆货车运拇指将军的座车、小马和其他演出道具。每到一站,都能轻松换到好马。这种旅行方式不仅舒服自在,还能深入远离主干…
领导 · 创业者自述
奋斗与胜利·补录 223
The astonished superintendent took the money, bustled about, and the train was soon ready. He was greatly puzzled to know what distinguished person--…
巴纳姆为了赶时间,花重金让铁路主管临时加开一趟专列。主管收了钱,立刻忙活起来,火车很快准备好。但他心里直犯嘀咕:这位肯花大钱只为省几个小时的阔佬到底是谁?他以为自己在跟一位王子,至少也是公爵打交道,于是吞吞吐吐地问对方尊姓大名。核心是:在…
领导 · 创业者自述
奋斗与胜利·补录 224
We reached Rugby in time to give our performance, as announced, and our receipts were £160, which quite covered the expense of our extra train and…
巴纳姆他们坐专列准时赶到拉格比,按预告完成了演出。这场收入160英镑,不仅覆盖了包专列的高额费用,还留下了可观的利润。核心是:只要演出本身足够吸引人,为赶时间多花的交通成本完全可以被票房覆盖,甚至还能大赚。做法是:在决定是否花大钱买时间前…
领导 · 创业者自述
奋斗与胜利·补录 225
At Cambridge, some of the under-graduates pretended to take offence because our check-taker would not permit them to smoke in the exhibition hall,…
巴纳姆的检票员因阻止剑桥学生吸烟而遭挑战决斗,吓得半死,半夜巴纳姆告诉他已摆平,他感激涕零。核心是:别被虚张声势吓住,很多威胁只是纸老虎。遇到类似情况,先冷静判断对方是否真会行动,再主动斡旋化解,而不是硬碰硬或独自恐慌。巴纳姆没有让检票员…
领导 · 创业者自述
奋斗与胜利·补录 226
In my journeyings through England, I always tried to get back to London Saturday night, so as to pass Sunday with my family, and to meet the…
巴纳姆在英国巡演时,总设法周六夜赶回伦敦,以便周日与家人团聚并宴客。当时英国火车没有卧铺,他就把坐垫铺在地板上,盖毯子睡一觉。核心是:想兼顾事业与家庭,就得在交通上动脑筋,把赶路时间变成休息时间。他利用铁路的便利和与乘务员的熟络,独占包厢…
领导 · 创业者自述
奋斗与胜利·补录 227
It must not be supposed that during my protracted stay abroad I confined myself wholly to business or limited my circle of observation with a…
巴纳姆说,长期在国外不只是做生意,也留出时间观察和游览。他承认自己总盯着商机,但闲暇时也到处看值得看的东西,把整个欧洲当成一个巨大的奇观展览,乐意花钱看展。核心是:工作再忙,也要主动留出好奇心的时间,把见闻变成养分。做法是:在行程中刻意安…
领导 · 创业者自述
奋斗与胜利·补录 228
I told the old porter he was entitled to great credit for having concentrated more lies than I had ever before heard in so small a compass. He smiled…
巴纳姆对老搬运工说,他能在这么短的话里塞进这么多谎话,实在值得表扬。搬运工笑了,显然对这句恭维很受用。核心是:用幽默和反讽点破对方的吹牛,比直接揭穿更有效。巴纳姆没有生气,而是用夸张的“称赞”让对方意识到自己在胡扯,同时保全了面子。这提醒…
领导 · 创业者自述
奋斗与胜利·补录 229
Albert Smith laughed immoderately at the astonishment of the porter when I made this threat, and I was greatly amused, some years afterwards, when…
巴纳姆威胁搬运工要告发他,搬运工大惊失色,作家阿尔伯特·史密斯大笑不止。多年后,史密斯成了成功的演出商,在伦敦表演《勃朗峰》时,把这件事改头换面编进讲座,还常承认自己当演出商的最初念头,就来自巴纳姆那天聊生意。核心是:一次真诚的分享可能点…
领导 · 创业者自述
奋斗与胜利·补录 230
The appeal was irresistible; so, satisfying his demands, we entered. Upon coming out, a whole bevy of showmen from that and neighboring vans…
巴纳姆被一群流动演出商缠住,他们非要他买票进场,他满足要求后出来,又被更多演出商围住,开始对“拇指汤姆将军”评头论足。核心是:在竞争激烈的行业里,同行会借机打量你、议论你,你无法阻止,但可以决定如何应对。巴纳姆没有驱赶他们,而是让他们看,…
领导 · 创业者自述
奋斗与胜利·补录 231
While in the showmen’s vans seeking for acquisitions to my Museum in America, I was struck with the tall appearance of a couple of females who…
巴纳姆在寻找博物馆展品时,看到两个号称“加拿大女巨人”的女子,身高七英尺。他怀疑她们的长裙盖住脚是在作弊,就掀起裙摆想验证。结果被其中一位壮硕的女子一拳打倒在地。他很快爬起来,但发现她站在至少十八英寸高的台子上。核心是:眼见不一定为实,但…
领导 · 创业者自述
奋斗与胜利·补录 232
In less than an hour we were set down at the outer walls of Kenilworth Castle, which Scott has greatly aided to immortalize in his celebrated novel…
巴纳姆一行很快到了凯尼尔沃思城堡遗址,这座城堡因司各特的小说而闻名。他们花半小时参观废墟,然后乘驿车到考文垂,停留四小时,参观了圣玛丽大厅和“偷窥汤姆”雕像,还看了一个叫“快乐家庭”的展览:约两百只习性相反的鸟兽同笼和谐相处。巴纳姆觉得这…
领导 · 创业者自述
奋斗与胜利·补录 233
We took the cars the same evening for Birmingham, where we arrived at ten o’clock, Albert Smith remarking, that never before in his life had he…
他们当晚乘火车去伯明翰,十点到达。同行作家阿尔伯特·史密斯感叹从未经历过这样“美国式快节奏”的一天。后来他在杂志上写文章说,巴纳姆办事速度太快,他写日记时脑子全乱了,差点把“偷窥汤姆”安到莎士比亚故居,把沃里克伯爵的头按到凯尼尔沃思废墟上…
领导 · 创业者自述
奋斗与胜利·补录 234
During our three years’ stay abroad, I made a second hasty visit to America, leaving the General in England in the hands of my agents. I took passage…
巴纳姆在国外三年间,第二次短暂回美国,把“将军”(可能指汤姆拇指将军)留在英国交给代理人。他从利物浦乘丘纳德轮船,船长是贾德金斯。同船有著名牧师罗伯特·贝尔德。巴纳姆读过贝尔德的《美国宗教》,觉得作者有才、诚实,但也以为他一定古板偏狭。上…
领导 · 创业者自述
奋斗与胜利·补录 235
The captain and myself had no further intercourse for five or six days; not until a few hours before our arrival in New York. Being at dinner, he…
巴纳姆和船长五六天没说话,直到快到纽约前几小时。吃饭时船长送来香槟,祝他健康,希望别把不快带上岸。巴纳姆当时还没戒酒,接受了和解,用一瓶香槟“冲淡”怒气。他后悔这个坏榜样,希望不再犯。后来他们常友好见面,但他始终觉得船长执行公司死板规定时…
领导 · 创业者自述
奋斗与胜利·补录 236
There were a number of pretty wild young men among our passengers, and on several occasions they tried their wits upon Dr. Baird. But he was a man of…
船上有些爱闹的年轻人,几次想捉弄贝尔德牧师。但他常识丰富、反应机敏,他们没占到便宜。一次吃饭时,年轻人起哄送香槟给他,以为他是禁酒者会拒绝。贝尔德悄悄倒了一两勺在杯里,优雅举杯致意,却没喝。年轻人无话可说。核心是:面对挑衅,不必硬碰硬,用…
领导 · 创业者自述
奋斗与胜利·补录 237
Several years later, when I was engaged in the Jenny Lind enterprise, Doctor Baird called upon me. Having been so long a missionary in Sweden, the…
几年后,巴纳姆筹办珍妮·林德巡演时,贝尔德博士来访。他曾在瑞典传教多年,而瑞典正是这位歌后的故乡,所以他特别想结识她并听她演唱。巴纳姆把他介绍给林德,还给了他演唱会的通行权。贝尔德抓住机会,也常去拜访她。林德对他颇有好感,甚至几次慷慨捐钱…
领导 · 创业者自述
奋斗与胜利·补录 238
During my residence in London I made the acquaintance of an American, whom I will call Simpson, and his wife. They had originally been poor, and…
巴纳姆在伦敦时认识了一对美国夫妇辛普森夫妇。他们原本贫穷,混迹于下层社会,受教育机会有限,按巴纳姆的说法是粗俗、无知、普通的人。但命运轮盘一转,他们突然暴富,于是像其他不了解自己国家的傻瓜一样,急急忙忙跑去欧洲旅游。巴纳姆的讽刺点在于:骤…
领导 · 创业者自述
奋斗与胜利·补录 239
Mr. Simpson was an ignorant, good-natured fellow, fond of sporting large amounts of jewelry; was very social with Englishmen; always bragging of our…
辛普森先生是个无知但脾气好的人,喜欢戴大堆珠宝招摇,对英国人特别热络,总吹嘘美国是“光荣的国家”,尤其爱炫耀自己从前穷、现在富。他一遇到美国人就高兴,非要请所有人喝酒,还熟络地拍人家后背,不管对方多么有教养,都当成老哥们儿对待。巴纳姆的观…
领导 · 创业者自述
奋斗与胜利·补录 240
Mrs. Simpson was a coarse woman, yet always studying politeness, and particularly the proper pronunciation of words. She was ever trying to appear…
辛普森太太是个粗俗的女人,却总在学礼貌,尤其注重单词发音。她一直想显得有教养,并以懂得所有礼仪和时尚规则为傲。她不断买新衣服和时髦饰品,身上挂满钻石和俗艳珠宝,常常一天换六七套衣服上街。但奇怪的是,尽管她那么骄傲虚荣、想被看作优雅典范,却…
领导 · 创业者自述