作品
奋斗与胜利
P.T. 巴纳姆 · 同一本书的原文,按篇章排列。
奋斗与胜利·补录 241
Fourteen years subsequent to this event, I called on this English lady in company with an American friend. In the course of conversation, I…
这件事过去十四年后,巴纳姆和一位美国朋友去拜访这位英国女士。聊天时,他随口问她是否还记得辛普森太太那句“sass”(粗话)。她从抽屉里拿出记事本,给我们看上面逐字记下的原话,说当天一听到就写了下来,还补充说此后每次想起都忍不住笑。这说明:…
领导 · 创业者自述
奋斗与胜利·补录 242
The same day, I met a young Englishman in the hotel, who had been travelling in Spain. During our conversation we were summoned to dinner. At the…
同一天,巴纳姆在旅馆遇到一位刚在西班牙旅行过的英国青年。两人聊天时被叫去吃饭。在餐桌旁,辛普森正好坐在他们对面。巴纳姆和英国青年继续交谈,辛普森听到了,注意力被特别吸引——因为在这种地方遇到说母语的陌生人挺新鲜。英国青年提到他上周登了比利…
领导 · 创业者自述
奋斗与胜利·补录 243
I met the Simpsons afterwards in Brussels, and the head of the family, who had heard nothing but French spoken, outside of his own circle, for a long…
巴纳姆在布鲁塞尔遇到辛普森一家,这家人长期只说法语,听到街上有荷兰人交谈竟兴奋不已。这提醒我们:人容易困在自己的语言圈里,把熟悉当全部。要打破这种局限,可以主动接触不同语言和文化,比如旅行、交友或学外语,别等别人来提醒你世界有多大。
领导 · 创业者自述
奋斗与胜利·补录 244
With the exception of the brief time passed in making two short visits to America, I had now passed three years with General Tom Thumb in Great…
巴纳姆带拇指汤姆在欧洲三年,既赚钱又长见识,还结交许多朋友。他特别感谢几位帮助过他的人,包括医生、文人、记者、领事和剧作家。这说明:事业成功不只靠个人努力,还要珍惜并回报那些在关键时刻给你引路、提供信息或打开圈子的人。主动维护人脉,真诚致…
领导 · 创业者自述
奋斗与胜利·补录 245
We had visited nearly every city and town in France and Belgium, all the principal places in England and Scotland, besides going to Belfast and…
巴纳姆和拇指汤姆几乎跑遍法国、比利时、英格兰、苏格兰和爱尔兰的主要城镇,在都柏林最后一天收入高达1305美元,还额外赚了250美元。这趟巡演大获成功,他们于1847年2月载誉回到纽约。可见,广泛覆盖市场、抓住每个演出机会,并善用当地名人效…
领导 · 创业者自述
奋斗与胜利·补录 246
One of my main objects in returning home at this time, was to obtain a longer lease of the premises occupied by the American Museum. My lease had…
巴纳姆回美国的主要目的是续租美国博物馆,因为原租约只剩三年,房东去世,他担心无法续约,甚至打算自建场馆。最终他成功签下整栋楼25年租约,年租金1万美元加税费。此时博物馆人气爆棚,一天收入超过过去一周。这说明:为长期事业提前锁定关键资源,能…
领导 · 创业者自述
奋斗与胜利·补录 247
But there was really no mystery about it; the whole change made by training and travel, had appeared to me by degrees, and it came to the citizens of…
拇指汤姆的成功并非神秘,而是训练和旅行逐步积累的结果。巴纳姆起初并没抱太大期望,但发现他受欢迎后,就请最好的老师教他,让他通过旅行和与人交往不断磨练。结果,一个害羞的小男孩变成有教养的小绅士,出国时穷,回国时富。这说明:发现潜力后,要舍得…
领导 · 创业者自述
奋斗与胜利·补录 248
On January 1, 1845, my engagement with the General at a salary ceased, and we made a new arrangement by which we were equal partners, the General, or…
1845年起,巴纳姆和拇指汤姆从雇佣关系改为合伙,各分一半利润,但回纽约头四周仍以200美元演出。回国后,拇指汤姆父亲已致富,给儿子存了一大笔钱,还买地建宅。这说明:合理的利益分配能激励合作者,而及时把收入转化为资产,能保障家庭长远安稳。
领导 · 创业者自述
奋斗与胜利·补录 249
After spending a month in visiting his friends, it was determined that the General and his parents should travel through the United States. I…
巴纳姆带着“将军”(可能指侏儒或奇人)及其父母在美国巡演一年,他陪同并平分利润。他们去了华盛顿、里士满、巴尔的摩、费城等地,在费城12天收入5594.91美元,每天开支25到30美元。之后又去了波士顿、洛厄尔、普罗维登斯,在普罗维登斯一天…
领导 · 创业者自述
奋斗与胜利·补录 250
I was surprised to find that, during my long absence abroad, I had become almost as much of a curiosity to my patrons as I was to the spinster from…
巴纳姆长期在国外后回国,发现自己成了顾客眼中的奇观,人们会指指点点说“那是巴纳姆”。有一次他坐在售票处看报纸,一位男士买票后问“巴纳姆先生在博物馆吗?”售票员指着他,男士确认后扔下票说“行了,我值回票价了”,然后没进博物馆就走了。核心是:…
领导 · 创业者自述
奋斗与胜利·补录 251
In November, 1847, we started for Havana, taking the steamer from New York to Charleston, where the General exhibited, as well as at Columbia,…
1847年11月,巴纳姆一行从纽约乘汽船到查尔斯顿,然后到哥伦比亚、奥古斯塔、萨凡纳、米利奇维尔、梅肯、哥伦布、蒙哥马利、莫比尔和新奥尔良演出。在新奥尔良待了三周,包括圣诞节和新年。1848年1月乘帆船到哈瓦那,被引见给总督和西班牙贵族。…
领导 · 创业者自述
奋斗与胜利·补录 252
My new home, which was then nearly ready for occupancy, was the well-known Iranistan. More than two years had been employed in building this…
巴纳姆的新家“伊朗尼斯坦”即将完工,这座美丽的住宅建了两年多。1846年,他看到财富持续眷顾自己,开始渴望有一天能退出商业漩涡,与家人安定下来,在相对平静中度过余生。核心是:财富积累到一定程度后,人往往会向往退隐和家庭生活。但巴纳姆后来并…
领导 · 创业者自述
奋斗与胜利·补录 253
I wished to reside within a few hours of New York. I had never seen more delightful locations than there are upon the borders of Long Island Sound,…
巴纳姆想住在离纽约几小时车程的地方,他看中了长岛海峡沿岸、新罗谢尔到纽黑文之间的风景。布里奇波特距离大都市合适,位于两条铁路的终点,穿过瑙加塔克和胡萨托尼克河谷,还有纽约-纽黑文铁路和每日汽船。这座城市的进取精神似乎注定它将成为州内最大最…
领导 · 创业者自述
奋斗与胜利·补录 254
I accordingly purchased seventeen acres of land, less than a mile west of the city, and fronting with a good view upon the Sound. Although…
巴纳姆在布里奇波特西边不到一英里处买了17英亩土地,面朝海峡。虽然名义上在布里奇波特,实际在费尔菲尔德。决定房子样式时,他首先考虑方便和舒适,不在乎风格,妻子更不在乎,但既然要建好房子,不如同时让它独特。他承认这里有商业考虑:一栋新奇的建…
领导 · 创业者自述
奋斗与胜利·补录 255
opened in the vicinity of my property. The building progressed slowly, but surely and substantially. Elegant and appropriate furniture was made…
巴纳姆建豪宅时,从设计到施工都追求扎实精致,家具专门定制,还修了昂贵的供水系统,马厩、温室等附属建筑也尽善尽美,院子里种满树木。他刻意不去算总花费,因为只要自己和家人满意就值。这背后是一种消费观:为家人创造舒适环境时,不必斤斤计较成本,而…
领导 · 创业者自述
奋斗与胜利·补录 256
The plot of ground upon which Iranistan was erected, was at the date of my purchase, in March 1846, a bare field. But I transplanted many hundreds of…
巴纳姆买下那块地时只是一片空地,但他没有等树苗慢慢长大,而是花钱移植了几百棵成年的果树和森林树,几年内就拥有了别人需要一代人才能长成的景观。他的原则是:如果钱能买到接近成材的树,就绝不等待自然生长。这体现了一种加速思维——用资源换取时间,…
领导 · 创业者自述
奋斗与胜利·补录 257
The years 1848 and 1849 were mainly spent with my family, though I went every week to New York to look after the interests of the American Museum.…
1848和1849年,巴纳姆主要陪家人,但每周仍去纽约照看美国博物馆的生意。早在1845年他旅欧时,代理人就替他买下了巴尔的摩博物馆,他交给叔叔管理;叔叔1846年去世后,他把博物馆卖给一个剧团,后来转到喜剧演员欧文斯手里。从欧洲回来后,…
领导 · 创业者自述
奋斗与胜利·补录 258
I stayed in Philadelphia long enough to identify myself with this Museum and to successfully start the enterprise and then left it in the hands of…
巴纳姆在费城待了一阵,把新博物馆带上正轨后就交给不同经理人经营,直到1851年发现它太占自己时间,便以4万美元卖给克拉普·斯普纳。年底一场大火把建筑和藏品烧毁,费城人希望斯普纳重建,但他因为与亚当斯快递公司有更赚钱的合作而放弃。这故事说明…
领导 · 创业者自述
奋斗与胜利·补录 259
During the year 1848, Mr. Frank Leslie, since so widely known as the publisher of several illustrated journals, came to me with letters of…
1848年,后来以出版多份画报闻名的弗兰克·莱斯利带着伦敦的介绍信来找巴纳姆,巴纳姆雇他为博物馆制作一本插图目录。莱斯利做得非常出色,几十万份目录被销售和分发到各地,大大提升了博物馆的知名度。这背后是巴纳姆的营销智慧:用高质量的印刷品做低…
领导 · 创业者自述
奋斗与胜利·补录 260
I count these two years--1848 and 1849--among the happiest of my life. I had enough to do in the management of my business, and yet I seemed to…
巴纳姆把1848和1849年视为一生中最快乐的两年。他生意上有足够的事做,却仍有大量闲暇,在美丽的宅邸“伊朗尼斯坦”里陪伴家人和朋友。这揭示了一种理想状态:工作有掌控感,不至于忙到失去生活;家庭和社交有固定时间,不被工作挤占。可执行的做法…
领导 · 创业者自述
奋斗与胜利·补录 261
For a long time I had been incubating a plan for an extraordinary exhibition which I was sure would be a success and would excite universal attention…
巴纳姆长期酝酿一个“万国大会”展览:从全球各地找来最完美的男女代表,办一场轰动欧美的博览会。他甚至已派代理去欧洲物色“样品”。但他后来意识到,另有一个大项目风险更小、麻烦更少、回报更高,于是转向。核心是:好点子未必是最佳选择,要比较风险与…
领导 · 创业者自述
奋斗与胜利·补录 262
And now I come to speak of an undertaking which my worst enemy will admit was bold in its conception, complete in its development, and astounding…
巴纳姆描述自己一项大胆的事业:构思大胆、发展完整、成功惊人,在演艺管理史上空前绝后。他回想起来都几乎发抖,但坦言为此自豪。它让他以新形象立于世人面前,赢得新圈子的朋友,本身就成了财富——他冒了大险,也赚了更多。核心是:高风险高回报,但前提…
领导 · 创业者自述
奋斗与胜利·补录 263
It was in October 1849, that I conceived the idea of bringing Jenny Lind to this country. I had never heard her sing, inasmuch as she arrived in…
1849年10月,巴纳姆想到把瑞典女高音珍妮·林德请到美国。他没听过她唱歌,但她的名声已足够。他习惯快速下结论,且第一印象往往正确。他判断只要条件合理、运作得当,必能大赚。因为事关重大,他认真考虑了好几天,反复盘算,结果只有一个:巨大成功…
领导 · 创业者自述
奋斗与胜利·补录 264
Reflecting that very much would depend upon the manner in which she should be brought before the public, I saw that my task would be an exceedingly…
巴纳姆明白,如何把珍妮·林德推向公众至关重要,任务极其艰巨。他清楚可能出现意外导致失败。公众是个奇怪的动物,虽然懂人性通常能投其所好,但他们善变、有时反常。公共娱乐管理稍有不慎,常会毁掉最有希望的事业。但他认定珍妮是稳赢的牌,于是开始物色…
领导 · 创业者自述
奋斗与胜利·补录 265
I found in Mr. John Hall Wilton, an Englishman who had visited this country with the Sax-Horn Players, the best man whom I knew for that purpose. A…
巴纳姆选中英国人约翰·霍尔·威尔顿做代理,此人曾随萨克斯号乐队访美。几分钟就谈妥:若任务失败,巴纳姆只付略高于开销的费用;若成功把珍妮·林德请到美国,且条件在他书面列出的宽松范围内,则付一大笔钱。核心是:用低风险、高激励的合同绑定代理人。…
领导 · 创业者自述
奋斗与胜利·补录 266
On the 6th of November, 1849, I furnished Wilton with the necessary documents, including a letter of general instructions which he was at liberty…
1849年11月6日,巴纳姆交给威尔顿所需文件:一封可出示给珍妮·林德及其他音乐名人的一般指示信,一封包含不便公开的提示与建议的私信,还有给伦敦巴林兄弟银行及英法友人的介绍信。核心是:派代理人远行,要备齐公开信、私信和人脉介绍。做法:把能…
领导 · 创业者自述
奋斗与胜利·补录 267
This, she confessed, somewhat alarmed her, and she wrote to Mr. Bates on the subject. He entirely disabused her mind, by assuring her that he knew me…
对方起初担心巴纳姆是个靠项目成败决定报酬的投机者,怕他兑现不了承诺。但中间人贝茨先生出面担保,说自己认识巴纳姆本人,他不是那种把风险全推给合作方的人;即便项目亏钱,巴纳姆也有能力照付约定报酬,人品和诚信完全靠得住。这提醒我们:合作前要核实…
领导 · 创业者自述
奋斗与胜利·补录 268
2d. In consideration of said services, the said John Hall Wilton, as agent for the said Phineas T. Barnum, of New York, agrees to furnish the said…
合同第二条规定巴纳姆方面要提供哪些服务:给林德配一名女仆和一名男仆专门服务她和团队;支付一位朋友陪同的差旅和酒店费用;再付一位秘书帮她管账;承担她和团队从欧洲到美国及哈瓦那的全部差旅、食宿;每座城市配一辆马车和马夫;每唱一场音乐会或清唱剧…
领导 · 创业者自述
奋斗与胜利·补录 269
3d. And the said John Hall Wilton, as agent for the said Phineas T. Barnum, doth further agree to give the said Jenny Lind the most satisfactory…
合同第三条要求巴纳姆方面为林德的全部报酬提供令她满意的担保,并在她离开欧洲前把担保金存入伦敦巴林兄弟银行,由林德支配;随着她演出逐步完成,担保金相应减少并支付利息。这等于先把钱押在第三方银行,艺人不用担心经纪人跑路或拖欠。做重大合作时,把…
领导 · 创业者自述
奋斗与胜利·补录 270
5th. And the said John Hall Wilton, agent for the said Phineas T. Barnum, at the request of the said Jenny Lind, agrees to pay to Julius Benedict, of…
合同第五条规定,应林德要求,巴纳姆要聘请伦敦的朱利叶斯·本尼迪克特担任音乐总监、钢琴家和音乐部门主管,协助她完成150场音乐会或清唱剧,报酬5000英镑,并在本尼迪克特离开欧洲前通过巴林兄弟银行妥善担保;巴纳姆还要承担他的全部差旅和酒店费…
领导 · 创业者自述
奋斗与胜利·补录 271
6th. And the said John Hall Wilton, at the request, selection, and for the aid of the said Jenny Lind, agrees to pay to Giovanni Belletti, baritone…
合同第六条规定,应林德的要求和挑选,巴纳姆要聘请男中音贝莱蒂随她巡演,参加150场音乐会或清唱剧,与本尼迪克特合作,报酬2500英镑,在他离开欧洲前妥善担保,另外承担全部酒店和差旅费用。这再次说明,主角对合作班底有发言权,经纪人要尊重她的…
领导 · 创业者自述
奋斗与胜利·补录 272
7th. And it is further agreed that the said Jenny Lind shall be at full liberty to sing at any time she may think fit for charitable institutions…
合同第七条给林德留出做慈善演出的自由:她可以随时为慈善机构或慈善目的演唱,不受与巴纳姆合约的限制,但要先和巴纳姆商量时间和是否合适;双方理解,在任何城市巡演的第一场或第二场不能用于慈善,或者只要巴纳姆认为有损利益就不行。这既尊重艺人的公益…
领导 · 创业者自述
奋斗与胜利·补录 273
8th. It is further agreed that should the said Jenny Lind by any act of God be incapacitated to fulfil the entire engagement before mentioned, that…
合同第八条讲的是意外情况怎么算钱:如果林德因为天灾、重病这类不可抗力,没法把约定的演出全部完成,那已经演出的部分要按比例付钱给她、指挥本尼迪克特和男高音贝莱蒂。也就是说,不能因为没演完就一分不给,人家已经付出的劳动要按比例结算。这条的关键…
领导 · 创业者自述
奋斗与胜利·补录 274
9th. It is further agreed and understood, that the said Phineas T. Barnum shall pay every expense appertaining to the concerts or oratorios before…
合同第九条把花钱的责任和结账的节奏定下来:巴纳姆负责承担所有音乐会或清唱剧的开销,但慈善演出除外;而且各方每周都要把账目结清、互相报账。这样做的好处是,谁出钱、出哪些钱一目了然,每周对账又能及时发现漏洞,不至于拖到项目结束才算总账、吵成一…
领导 · 创业者自述
奋斗与胜利·补录 275
10th. And the said Jenny Lind further agrees that she will not engage to sing for any other person during the progress of this said engagement with…
合同第十条是排他条款加待遇条款:林德答应在跟巴纳姆合作的这一百五十场演出期间,不接别人的演出,慈善演出除外;同时她出行一律坐头等舱、住最好的。排他条款是为了保证巴纳姆独家拥有她的档期,避免她分心或被人挖走;头等待遇则是给她的补偿和尊重,让…
领导 · 创业者自述
奋斗与胜利·补录 276
SIR:--In reply to your proposal to attempt a negotiation with Mlle. Jenny Lind to visit the United States professionally, I propose to enter into…
这是巴纳姆写给中间人威尔顿的信,提出跟林德谈判的条件:他承担林德从欧洲来的全部路费,负责请一位男高音和一位钢琴师并付薪水,两人合计每晚不超过一百五十美元;还给她配马车、两个仆人和一位朋友随行管账;演出的一切开销由他出,票房总收入分她一半;…
领导 · 创业者自述
奋斗与胜利·补录 277
I was at my Museum in Philadelphia when Wilton arrived in New York, February 19, 1850. He immediately telegraphed to me, in the cipher we had…
1850年2月19日,威尔顿一到纽约就给在费城博物馆的巴纳姆发密电,说已经跟林德签了约,她当年九月开始在美国演出。巴纳姆又惊又喜,但马上想到离她来还有大半年,消息太早放出去不利,于是立刻回电让威尔顿先别告诉任何人,第二天他到纽约当面商量。…
领导 · 创业者自述
奋斗与胜利·补录 278
When we reflect how thoroughly Jenny Lind, her musical powers, her character, and wonderful successes, were subsequently known by all classes in this…
巴纳姆感慨:后来林德的歌艺、人品和成功几乎全世界都知道,可签她的时候,她在美国还几乎没人认识。当时几百万美国人没听过她,还有几百万人只见过名字、根本不知道她是谁;真正了解她在欧洲有多火的,只有音乐圈、出过国的人和报社编辑。这段提醒我们:一…
领导 · 创业者自述
奋斗与胜利·补录 279
The next morning I started for New York. On arriving at Princeton we met the New York cars, and purchasing the morning papers, I was surprised to…
巴纳姆发现报纸提前泄露了他与珍妮·林德的签约消息,虽然恼火但无法收回,索性将计就计。他主动告诉熟悉的列车员这个合作,并强调林德八月一定会来美国。这样做是为了测试公众反应,同时借机扩散消息、制造期待。遇到计划被提前曝光时,与其否认或慌乱,不…
领导 · 创业者自述
奋斗与胜利·补录 280
I had an interview with Wilton, and learned from him that, in accordance with the agreement, it would be requisite for me to place the entire…
巴纳姆从威尔顿那里得知,按协议他必须把约定的全部款项18.75万美元存入伦敦银行家手中。他没有犹豫,立刻决定确认协议,并把所需文件寄给林德小姐以及本尼迪克特和贝莱蒂。核心是:大机会往往要求先承担明确的资金风险,而不是等所有条件都完美。做法…
领导 · 创业者自述
奋斗与胜利·补录 281
“Perhaps I may not make any money by this enterprise; but I assure you that if I knew I should not make a farthing profit, I would ratify the…
巴纳姆对合作方说,这桩生意也许赚不到钱,但即便明知一分利润都没有,他也会确认签约。因为他太希望美国观众能听到这位歌唱家的声音,认为她的歌喉无人能及,人品更是慈善、朴实和善良的化身。这里的关键不是唱高调,而是说明:当一件事有超越金钱的价值时…
领导 · 创业者自述
奋斗与胜利·补录 282
“Miss Lind has great anxiety to visit America. She speaks of this country and its institutions in the highest terms of praise. In her engagement with…
巴纳姆转述林德的态度:她非常渴望访问美国,高度称赞这个国家和它的制度。在与他的合约中(包括哈瓦那),她明确保留随时举办慈善音乐会的权利。这说明合作不能只谈商业安排,还要尊重对方的个人意愿和公益诉求。做法是在合同里给对方留出做善事的空间,既…
领导 · 创业者自述
奋斗与胜利·补录 283
The people soon began to talk about Jenny Lind, and I was particularly anxious to obtain a good portrait of her. Fortunately, a fine opportunity…
公众开始谈论珍妮·林德,巴纳姆急需一张她的好画像。一个自称瑞典画家的外国人拿来一幅镶金框的“油画”,开价五十美元,他立刻买下。朋友却告诉他,那只是廉价石版画贴在铁皮上、刷了清漆冒充油画,实际价值不到四毛钱。教训是:越着急要的东西,越容易被…
领导 · 创业者自述
奋斗与胜利·补录 284
After the engagement with Miss Lind was consummated, she declined several liberal offers to sing in London, but, at my solicitation, gave two…
与林德签约后,她拒绝了伦敦几份优厚邀约,但在巴纳姆请求下,动身赴美前在利物浦加演两场。巴纳姆的目的不是多赚这两场的钱,而是让欧洲这边的热闹给大西洋对岸的期待再添一把火,把美国那边的宣传热度推到接近发烧的程度。做法是:在正式登场前,用对方所…
领导 · 创业者自述
奋斗与胜利·补录 285
I may as well state, that although I relied prominently upon Jenny Lind’s reputation as a great musical _artiste_, I also took largely into my…
巴纳姆说,他之所以敢签下林德,不仅因为她音乐名气大,更因为她乐善好施的名声。他判断美国观众会出于对她人品的欣赏而买票,所以把她的慈善形象也算进了商业成功里。这提醒我们:做产品、办活动或推个人品牌时,别只看硬实力,也要看公众对这个人品格的感…
领导 · 创业者自述
奋斗与胜利·补录 286
At twelve o’clock that night, she was serenaded by the New York Musical Fund Society, numbering, on that occasion, two hundred musicians. They were…
珍妮·林德到纽约当晚十二点,两百人的音乐团体来为她演奏小夜曲,还有三百名穿红衫、举火把的消防员护送。街上的人比白天还多,大家疯狂喊她的名字,巴纳姆只好带她从窗户走到阳台。欢呼持续好几分钟,小夜曲才得以继续。这说明公众热情可以被组织和放大:…
领导 · 创业者自述
奋斗与胜利·补录 287
Various extracts from this brochure were copied in the papers daily, and my agents scattered the work as widely as possible, thus efficiently…
巴纳姆让人把一本宣传小册子的内容每天摘抄到报纸上,同时派代理尽量广泛散发,既帮了宣传,又让公众持续兴奋。他的做法是:不靠一次大广告,而是用持续、多管道的内容曝光来维持热度。今天可以学的是,把核心信息拆成小段,通过媒体、社交平台和合作方反复…
领导 · 创业者自述
奋斗与胜利·补录 288
Jenny Lind’s first concert was fixed to come off at Castle Garden, on Wednesday evening, September 11th, and most of the tickets were sold at auction…
珍妮·林德首场音乐会定在9月11日周三晚上,在城堡花园举行,大部分票在之前周六和周一拍卖。帽商约翰·吉宁花225美元买下第一张票,由此发家;巴纳姆澄清两人只是朋友和生意伙伴,不是姻亲。拍卖入场要一先令,仍来了三千人,第一天卖出一千张票,共…
领导 · 创业者自述
奋斗与胜利·补录 289
On the Tuesday after her arrival I informed Miss Lind that I wished to make a slight alteration in our agreement. “What is it?” she asked in surprise.
林德到达后的周二,巴纳姆告诉她,想对协议做一点小改动。林德惊讶地问是什么。这里的关键是:巴纳姆在合作刚开始就主动提出调整,而且事先没有详细说明,让对方意外。商业合作中,改条款要尽早、坦诚地沟通,别等对方投入后再突然提。更好的做法是,先说明…
领导 · 创业者自述
奋斗与胜利·补录 290
Upon drawing the new contract which was to include this entirely voluntary and liberal advance on my part, beyond the terms of the original agreement…
巴纳姆主动给林德更优厚条件,重写合同时,林德的律师约翰·杰伊坚持加了一条:她可以在第60场后选择终止合作,但要把已收的钱退还,只保留每场1000美元的原定报酬。双方还约定,她也可在第100场后终止,但需赔2.5万美元。巴纳姆接受了。这说明…
领导 · 创业者自述
奋斗与胜利·补录 291
I told him that I would see him on the subject at Miss Lind’s hotel that afternoon, and going there a few moments before the appointed hour, I…
巴纳姆告诉对方,下午在林德女士的酒店见面谈。他提前到了,向本尼迪克特先生说明情况,并出示了一份当天早上立下的宣誓书,保证自己绝不会直接或间接占林德女士任何便宜。他之所以一次性把誓发完,是觉得与其一条条地发誓,不如一次把话说死。本尼迪克特强…
领导 · 创业者自述
奋斗与胜利·补录 292
It would seem as if the Jenny Lind mania had reached its culminating point before she appeared, and I confess that I feared the anticipations of…
珍妮·林德还没登台,追捧的热潮似乎就已到顶。巴纳姆担心公众期待太高,首场音乐会后会失望反弹,结果他错了。这位“瑞典夜莺”的音乐才华远超想象,人们听过之后才真正疯狂。编辑们用尽笔墨也夸不够。关键一关过了,演出大获成功。首演第二天,纽约有一百…
领导 · 创业者自述
奋斗与胜利·补录 293
Upon settling the receipts of the first concert, they were found to be somewhat less than I anticipated. The sums bid at the auction sales,…
首场音乐会的票房结算下来,比巴纳姆预期的少一些。拍卖竞价加上私下售票,总额超过2万美元,但有些以12到25美元拍出的票没人来取。可能是竞价者离开热闹现场、吹到海风后冷静下来,也可能是有人根本没打算买。巴纳姆声明,他从不参与虚假竞价,对此极…
领导 · 创业者自述
奋斗与胜利·补录 294
The amount of money received for tickets to the first concert was $17,864.05. As this made Miss Lind’s portion too small to realize the $10,000 which…
首场音乐会票款实收17,864.05美元,按原计划分给林德的部分达不到承诺捐给慈善的1万美元。巴纳姆提议把前两场收入对半分,且不计入正式合约。第二场9月13日举行,收入14,203.03美元,同样平分。第三场才是双方认定的“首场正式音乐会…
领导 · 创业者自述
奋斗与胜利·补录 295
No one can imagine the amount of head-work and hand-work which I performed during the first four weeks after Jenny Lind’s arrival. Anticipating…
林德到达后的头四个星期,巴纳姆动脑动手的强度超乎想象。他早有预见,八月去白山休息了一阵补充精力。整个夏天他也没闲着,为推进目标布下无数手段和安排。公众几乎看不到那只间接拨动他们心弦、好让他们松开钱包的手。这些手段在整个凯旋般的音乐巡演中不…
领导 · 创业者自述
奋斗与胜利·补录 296
“JENNY LIND AND THE AMERICAN PEOPLE.--What ancient monarch was he, either in history or in fable, who offered half his kingdom (the price of box…
这是一段报纸评论:古代哪个君主,无论史实还是传说,曾用半个王国换一种原创的刺激或一种新鲜的快乐?那种旧世界王权都找不到的刺激和快乐,被巴纳姆这个普通共和党人用更低的代价创造出来,如今新世界的君主们正要享受它。
领导 · 创业者自述
奋斗与胜利·补录 297
“Jenny Lind, the most remarkable phenomenon in musical art which has for the last century flashed across the horizon of the old world, is now among…
报纸报道说,珍妮·林德这位轰动欧洲的歌唱家已经来到美国,明晚首演,剧场能坐近万人,门票拍卖收入可达四五万美元。过去十天,报纸详细报道了她抵达和巴纳姆的筹备。昨天剩余门票售罄,首场排练让少数乐评人惊叹。巴纳姆懂得制造悬念和期待,把一场演出变…
领导 · 创业者自述
奋斗与胜利·补录 298
“We concur in everything that has been said by our musical reporter, describing her extraordinary genius--her unrivalled combination of power and art…
报纸乐评人极力赞美珍妮·林德,说她天赋非凡、力量与艺术结合无人能比,三年前在伦敦就轰动欧洲,如今更胜以往。文章预言她将让美国大众为之疯狂。巴纳姆需要这种权威背书来把欧洲名气转化为美国票房。他让乐评人先看排练,用他们的专业判断制造口碑。关键…
领导 · 创业者自述
奋斗与胜利·补录 299
After the first month the business became thoroughly systematized, and by the help of such agents as my faithful treasurer, L. C. Stewart, and the…
演出一个月后,业务走上正轨,靠可靠的财务主管和能干的助手,巴纳姆的个人压力减轻不少。但从1850年9月首演到1851年6月第九十三场,整整九个月,他没有一个清醒时刻完全摆脱焦虑。这说明大型项目即使系统化、有帮手,创始人的心理负担仍持续存在…
领导 · 创业者自述
奋斗与胜利·补录 300
DEAR SIR,--I take the liberty to write you a few lines, merely to say that we are getting along as well as could reasonably be expected. In this…
巴纳姆写信给朋友,说巡演进展尚可,但美国社会对快速致富容易眼红,眼红又变成恶意。有人不断在珍妮·林德和乐队指挥本尼迪克特面前诋毁他,连她的律师也推波助澜,拿他是“马戏班老板”“展出拇指汤姆”来说事。巴纳姆担心长期听这些话会让林德对他产生不…
领导 · 创业者自述