作者
爱德华·博克
同一个人的原文,放在一起读。
爱德华·博克自传·补录 481
Despite all the rubbish written to the contrary, manuscripts sent to the magazines of to-day are, in every case, read, and frequently more…
核心是:投稿到杂志的稿件,编辑其实都会认真读,甚至比作者以为的更仔细。原因是编辑从生意角度也知道,不读就退稿不明智,因为文学才华常常出现在最意想不到的地方。所以作者不必担心稿件被直接丢进废纸篓。可执行的做法是:放心投递,但要把作品打磨到最…
领导 · 创业者自述
爱德华·博克自传·补录 482
This, of course, applies more to articles than to other forms of literary work, although unsuitability in a poem is naturally as quickly detected.…
核心是:编辑对稿件的仔细阅读是制度化的,不受作者名气或朋友推荐影响。文章类会快速判断是否合适,诗歌不合适也很快能看出;但小说即使开头平淡,也会读完,因为好故事可能藏在结尾。这告诉作者:不要靠关系或自荐,要凭作品本身的质量说话。可执行的做法…
领导 · 创业者自述
爱德华·博克自传·补录 483
It is a well-known fact among successful magazine editors that their most striking successes have been made by material to which unknown names were…
核心是:杂志最成功的作品往往来自无名作者,只要材料新鲜、角度新颖、风格独特。因为读者信任的是杂志的内容质量,而不是作者的名气。这解释了为什么编辑愿意给新人机会。可执行的做法是:新人作者应专注于提供新鲜、独特的内容,而不是模仿名家;编辑则应…
领导 · 创业者自述
爱德华·博克自传·补录 484
Nor must the young author believe that the best work in modern magazine literature "is dashed off at white heat." What is dashed off reads dashed off…
核心是:好文章不是一气呵成的,而是反复修改出来的。那些“一挥而就”的作品往往读起来也像草稿,好杂志不会采用。斯蒂文森和吉卜林等大师都要修改八到十遍甚至更多。斯蒂文森对博克说,写作耗尽他的精力。就像最好的即兴演讲其实经过精心准备,最简单的文…
领导 · 创业者自述
爱德华·博克自传·补录 485
But the author must also know when to let his material alone. In his excessive regard for style even so great a master as Robert Louis Stevenson…
核心是:作者也要知道何时停手,不要过度修饰。斯蒂文森过度讲究风格,反而失去了自然魅力。关键是用最自然的方式把话讲清楚,然后放手。清晰比所谓的“文学风格”更重要,因为后者常意味着复杂难懂。公众要的是人性,简单有力地表达。可执行的做法是:写完…
领导 · 创业者自述
爱德华·博克自传·补录 486
Edward Bok was now jumping from one sizzling frying-pan into another. He had become vitally interested in the growth of women's clubs as a power…
核心是:博克关注妇女俱乐部的发展,发现它们本可成为公民生活的力量,却误入伪文化的歧途——会员宣读从书本抄来的、未经消化的论文,进行肤浅讨论。他意识到需要引导。可执行的做法是:如果你参与社团,应推动实质性的学习和行动,而不是形式主义的表演;…
领导 · 创业者自述
爱德华·博克自传·补录 487
Apparently the average club thought nothing of disposing of the works of the Victorian poets in one afternoon; the Italian Renaissance was "fully…
当时很多俱乐部读书会,一个下午就把维多利亚时代诗人的全部作品“解决”掉;意大利文艺复兴,按一份日程,一次会议就“充分而极有水平地讨论完毕”;伦勃朗及其画派同样一个下午打发;德国文学也在一次会议上用“有力的论文”做了“恰当处理”。作者讽刺的…
领导 · 创业者自述
爱德华·博克自传·补录 488
Bok gathered a mass of this material, and then paid his respects to it in the magazine. He recited his evidence and then expressed his opinion of it.…
博克收集了大量这类材料,然后在杂志上公开批评。他先摆出证据,再讲自己的看法。他清楚,这样点名批评俱乐部会得罪几百个朋友,杂志可能失去他们;但他相信妇女俱乐部如果方向对,力量很大,所以值得冒这个险——只要能指出更有效的做法,得罪人也认了。他…
领导 · 创业者自述
爱德华·博克自传·补录 489
The displeasure was not slow in making itself manifest. It came to maturity overnight, as it were, and expressed itself in no uncertain terms.…
不满很快就显现出来,几乎一夜之间就成熟了,而且表达得毫不含糊。每个俱乐部都跳起来反击。博克特别注意到:那些被他当作“反面典型”的俱乐部——虽然他并没点名——反而最激烈地否认杂志描述的做法,其成员攻击他也最起劲。这说明被影射的人往往反应最大…
领导 · 创业者自述
爱德华·博克自传·补录 490
He soon found that he had stirred up quite as active a hornet's nest as he had anticipated. Letters by the hundred poured in attacking and reviling…
博克很快发现,他捅的马蜂窝比预想的还大。成百上千封信涌来攻击、辱骂他。几乎每封信都落到人身攻击,完全不理他的论据。俱乐部会议上、大会上、报纸上,他成了激烈辩论的靶子;不久,要求解除他主编职务的长篇请愿书开始寄到柯蒂斯先生那里,签名有几百个…
领导 · 创业者自述
爱德华·博克自传·补录 491
Former President Cleveland now came to Bok's side, and in an article in the magazine went even further than Bok had ever thought of going in his…
前总统克利夫兰这时站到博克一边,在杂志上发文,对妇女俱乐部的批评比博克想说的还狠。这篇文章暂时把火力从博克身上引开,克利夫兰挨的骂,用他的话说,让他在白宫的经历都“像小孩过家家”。编辑和前总统现在被俱乐部妇女视为同案犯,什么难听的话都往两…
领导 · 创业者自述
爱德华·博克自传·补录 492
Meanwhile Bok had been watching the petitions for his removal which kept coming in. He was looking for an opening, and soon found it. One of the most…
博克一直在留意那些要求撤换他的请愿书,等待出手的机会,很快找到了。一个最有名的妇女俱乐部寄来抗议,谴责他的态度,并附上决议通知他:除非他停止攻击,该俱乐部成员已决议“一致且全体抵制《妇女家庭杂志》,并已从本期起付诸实施”。博克等的就是这个…
领导 · 创业者自述
爱德华·博克自传·补录 493
Within forty-eight hours Bok heard from the husbands of the five wives, who pointed out to him that the women had acted in entire ignorance of the…
博克收到五位女士丈夫的来信,他们指出妻子们不懂法律,希望他重新考虑。博克引用请愿书的话回应:签名者自称是“最智慧的女性,精通市政和国家事务”。他推理说,如果这是真的,她们必然知道谢尔曼法这样广为人知且讨论热烈的立法。因此,他采取行动的依据…
领导 · 创业者自述
爱德华·博克自传·补录 494
Bok could easily picture to himself the chagrin and wrath of the women, with the husbands laughing up their sleeves at the turn of affairs. "My…
博克能想象女士们的懊恼和愤怒,而丈夫们则暗自窃笑。多年后一位丈夫对他说:“我妻子始终没看出这件事的幽默。”博克直到俱乐部正式撤回抗议并为“欠考虑的行动”道歉后才让步,且显得很不情愿。多年后一位成员告诉他:“你的行动没有增加俱乐部对你的好感…
领导 · 创业者自述
爱德华·博克自传·补录 495
Up to this time, Bok had purposely been destructive in his criticism. Now, he pointed out a constructive plan whereby the woman's club could make…
此前博克的批评是破坏性的,现在他提出建设性计划:妇女俱乐部应减少文化兴趣,更多关注市政,研究社区生活的各种问题。这在今天看来奇怪,因为如今妇女俱乐部做了大量市政工作。但当时妇女俱乐部运动尚未成形,多数俱乐部的议程很少涉及市政,有些甚至完全…
领导 · 创业者自述
爱德华·博克自传·补录 496
For years, however, the club-women of America did not forgive Bok. They refused to buy or countenance his magazine, and periodically they attacked it…
多年来,美国俱乐部女性不原谅博克,拒绝购买或支持他的杂志,还定期攻击或轻视它。但博克知道自己的观点已立住,便安心让时间治愈伤口。多年后,彭尼帕克夫人成为妇女俱乐部总联合会主席,鲁道夫·布兰肯堡夫人任副主席,转机才出现。这说明,推动改变往往…
领导 · 创业者自述
爱德华·博克自传·补录 497
Those two far-seeing women and Bok arranged that an official department of the Federation should find a place in The Ladies' Home Journal, with Mrs.…
两位有远见的女性与博克商定,在《妇女家庭杂志》开设联合会官方专栏,由彭尼帕克夫人任编辑,住在费城的布兰肯堡夫人任驻地咨询编辑。三方愉快达成一致,联合会正式认可主席的建议,该专栏几年间成为杂志最成功的栏目之一。这说明,化解对立的最好方式不是…
领导 · 创业者自述
爱德华·博克自传·补录 498
The breach had been healed; two powerful forces were working together, as they should, for the mutual good of the American woman. No relations…
裂痕愈合了,两股强大力量为美国女性的共同利益携手合作,本应如此。杂志主编与两位专栏编辑关系融洽。外界故意传言博克已撤回对妇女俱乐部的“敌意”,这让数千名俱乐部成员感到满意,皆大欢喜。博克没有澄清,而是让这个说法流传,既保全了双方颜面,也促…
领导 · 创业者自述
爱德华·博克自传·补录 499
At this time the question of suffrage for women was fast becoming a prominent issue, and naturally Bok was asked to take a stand on the question in…
当时女性选举权正成为热点议题,博克被要求在自己的杂志上表态。他利用自己接触大量女性读者的优势,仔细阅读来信,咨询不同阶层和智识水平的女性,并在大城市和小镇的订户中做了一次抽样投票。结果非常明确:绝大多数女性要么反对投票权,要么漠不关心,真…
领导 · 创业者自述
爱德华·博克自传·补录 500
Bok then instituted a systematic investigation of conditions in those states where women had voted for years; but he could not see, from a thoughtful…
博克又系统考察了那些女性已经投票多年的州,想看看实际效果。但经过认真研究,他发现这些地方并没有取得多少实质成果,远不如支持全国女性选举权的人所预言的那样。因此他更加怀疑扩大选举权的必要性。他的方法是用已实施地区的经验来检验主张,而不是只听…
领导 · 创业者自述
爱德华·博克自传·补录 501
The editor now carefully looked into the speeches of the suffragists, examined the platform of the National body in favor of woman suffrage, and…
博克没有停留在二手信息上,而是认真研读女性选举权运动者的演讲,查看全国性组织的纲领,还花大量时间与苏珊·安东尼、朱莉娅·沃德·豪、安娜·霍华德·肖、简·亚当斯等运动领袖当面交谈。他这样做是为了直接了解对方最有力的论据和真实想法,避免只凭传…
领导 · 创业者自述
爱德华·博克自传·补录 502
The arguments that a woman should not have a vote because she was a woman; that it would interfere with her work in the home; that it would make…
博克不认同那些常见的反对理由:因为她是女人就不该有投票权、投票会妨碍家务、会让女性变得男性化、会把她带出家庭、是对家庭生活的打击和威胁。他认为这些说法都站不住脚。对他来说,唯一要解决的问题是:投票权在已经证明的价值或潜在价值上,是否真正符…
领导 · 创业者自述
爱德华·博克自传·补录 503
After all his investigations of both sides of the question, Bok decided upon a negative answer. He felt that American women were not ready to…
经过对正反两方的全面调查,博克最终给出了否定答案。他判断当时的美国女性还没有准备好明智地行使这项权利,而且她们的心理态度也倾向于反对。这个结论来自他前面的调查和观察,而不是一时冲动。他选择公开表态,也意味着准备承担后果。这提醒我们,做判断…
领导 · 创业者自述
爱德华·博克自传·补录 504
Forthwith he said so in his magazine. And the storm broke. The denunciations brought down upon him by his attitude toward woman's clubs was as…
博克随即在杂志上公开了自己的反对立场,结果引发轩然大波。攻击比之前因女性俱乐部问题招来的批评猛烈得多,而且对方根本不理会他的论据,转而集中攻击他年纪太轻、判断力未成熟,用大量篇幅证明一个年轻人的意见没有价值。这显示当立场不受欢迎时,人们往…
领导 · 创业者自述
爱德华·博克自传·补录 505
Unfortunately, the suffragists did not know, when they advanced this argument, that it would be overthrown by the endorsement of Bok's point of…
支持妇女参政的人原本说,反对者都是些年纪大、思想旧的人。可后来,哈佛校长艾略特、前总统克利夫兰等一批年高望重的人也公开支持博克的观点,这个说法就站不住了。于是攻击者马上换了个说法,指责对方心胸狭窄、老顽固。这说明,当事实反驳了你的论点时,…
领导 · 创业者自述
爱德华·博克自传·补录 506
The article by former President Cleveland particularly stirred the ire of the attacking suffragists, and Miss Anthony hurled a broadside at the…
前总统克利夫兰的文章尤其惹怒了支持妇女参政的人,安东尼小姐在报纸采访中猛烈回击他。可惜她一时没控制好,攻击变成了人身攻击,反而让她的论点失去了力量,还惹恼了克利夫兰。他叫博克到普林斯顿的家里,给他看自己写好的回应文章,准备发表在博克的杂志…
领导 · 创业者自述
爱德华·博克自传·补录 507
These arguments happily prevailed. In reality, Mr. Cleveland was not keen to attack Miss Anthony or any other woman; such a thought was foreign to…
好在这些劝说起了作用。克利夫兰其实并不想攻击安东尼或任何女性,那不符合他的本性。他对博克说出真实感受,然后撕掉稿子,笑着说:'好了,我把心里话倒出来了,这才是关键。我想把它从系统里清出去,聊一聊就清掉了。还是烧了好。'说着把碎纸扔进壁炉。…
领导 · 创业者自述
爱德华·博克自传·补录 508
As events turned out, it was indeed fortunate that the matter had been so decided; for the article would have appeared in the number of Bok's…
事后看,没发表那篇文章真是万幸。因为那篇文章原本会登在博克杂志的那一期上,而那一期出版的日子,正好是安东尼小姐去世的那天。在人家去世当天刊登攻击她的文章,哪怕只是稍微想一想,都极不合适。这说明,有些决定当时看不出对错,事后才知避开了大麻烦…
领导 · 创业者自述
爱德华·博克自传·补录 509
More often than not the editor hears "stories" that, if printed, would be a "scoop" which would cause his publication to be talked about from one end…
编辑经常听到一些'故事',一旦登出来就是独家新闻,能让刊物全国闻名。但公众并不相信编辑有很高的职业道德,总觉得他们知道什么就登什么,甚至没影的事也登。其实一战期间,美国报纸编辑收到的机密信息比政府圈外人多得多,他们守口如瓶。新闻界的荣誉准…
领导 · 创业者自述
爱德华·博克自传·补录 510
At this juncture, Rudyard Kipling unconsciously came into the very centre of the suffragists' maelstrom of attack when he sent Bok his famous poem: "…
就在这时,吉卜林无意中卷入了妇女参政者的攻击漩涡。他寄给博克一首名诗《女性物种》,支持者立刻把诗里的观点当成针对自己的,于是吉卜林也挨了一顿猛烈谩骂。博克把一些批评寄给吉卜林,他反而很高兴,回信说:'这些剪报让我大笑一场,太有趣了。不过世…
领导 · 创业者自述
爱德华·博克自传·补录 511
It was a merry time; and the longer it continued the more heated were the attacks. The suffragists now had a number of targets, and they took each in…
争论最激烈的时候,博克同时刊登支持和反对妇女参政的双方文章,想做到公平。但主张妇女参政的人根本不领情,她们把博克当成靶子,轮流攻击。博克登反方观点,她们要么假装没看见,要么说这是安抚她们的“小恩小惠”。这说明,当你试图在激烈争议中保持中立…
领导 · 创业者自述
爱德华·博克自传·补录 512
At last Bok reached the stage where he had exhausted all the arguments worth printing, on both sides of the question, and soon the storm calmed down.
博克把双方值得刊登的论点都用完了,没有新东西可发,争论的风暴也就慢慢平息。这说明,很多争论的热度靠的是不断有新素材;一旦话题被充分讨论、没有新角度,公众注意力自然转移。可执行的做法是:面对争论,不必急于压下去,有时让双方把话说完、把理辩尽…
领导 · 创业者自述
爱德华·博克自传·补录 513
It was always a matter of gratification to him that the woman who had most bitterly assailed him during the suffrage controversy, Anna Howard Shaw,…
最让博克欣慰的是,当年攻击他最凶的安娜·霍华德·肖,后来成了他最坚定的朋友,还受雇于他的杂志。美国参加一战时,肖博士担任全国妇女委员会主席,任务艰巨。博克主动去华盛顿找她,提出提供帮助和杂志资源。肖博士欣然接受,博克把杂志和华盛顿编辑团队…
领导 · 创业者自述
爱德华·博克自传·补录 514
"Such help," she wrote at the close, "as you and your associates have extended me and my co-workers; such unstinted co-operation and such practical…
肖博士在信末写道:你和同事给予我和同伴的帮助、毫无保留的合作和切实指导,我做梦都想不到。你让杂志成为我们工作中的活力量,我们简直无法想象没有它怎么办。你在我最需要的时候介入,没有人能比你更慷慨、更真心。这段话表明,真正的支持不是嘴上说说,…
领导 · 创业者自述
爱德华·博克自传·补录 515
So the contending forces in a bitter word-war came together and worked together, and a mutual regard sprang up between the woman and the man who…
曾经在激烈论战中针锋相对的双方,最终走到一起合作,彼此产生了尊重。这说明,对立不是永久的,共同做一件具体的事,比继续争吵更能化解敌意。可执行的做法是:与其在观点上争输赢,不如找一件双方都认可的具体事务一起做;在合作中,人会看到对方的能力和…
领导 · 创业者自述
爱德华·博克自传·补录 516
It was in June, 1899, when Rudyard Kipling, after the loss of his daughter and his own almost fatal illness from pneumonia in America, sailed for his…
1899年6月,吉卜林在失去女儿、自己又患肺炎几乎丧命后,乘船回英国。同行有他妻子、父亲、道布尔戴夫妇和博克。博克最后一刻才决定加入,船上客满,只订到上层甲板的一间军官大舱。吉卜林肺不好,除非天气极好,不宜待在甲板上;吸烟室空气又差;其他…
领导 · 创业者自述
爱德华·博克自传·补录 517
Kipling, just released from his long confinement, like a boy out of school, was the life of the party--and when, one day, he found a woman aboard…
吉卜林刚结束长期 confinement,像出笼的小鸟一样成为聚会焦点。他发现船上一位女士在读《女士家庭杂志》,便兴奋地写稿描述她读各栏目的感受。作为《补药》报编辑,博克起初把稿子搁置,后来大度地刊登了吉卜林的赞美。这份报纸每天由大家分工…
领导 · 创业者自述
爱德华·博克自传·补录 518
One day it was decided by the party that Bok should be taught the game of poker, and Kipling at once offered to be the instructor! He wrote out a…
一天,大家决定教博克打扑克,吉卜林自告奋勇当教练。他写了一份“牌型”清单放在桌子中央供博克参考,全体成员加上女士们都围过来看热闹。这场景说明,学习新事物时,有个耐心又风趣的引路人很重要,而围观者的存在也能让学习过程变得轻松有趣。博克作为新…
领导 · 创业者自述
爱德华·博克自传·补录 519
A baby had been born that evening in the steerage, and it was decided to inaugurate a small "jack-pot" for the benefit of the mother. All went well…
当晚统舱有婴儿出生,大家决定用扑克“底池”筹钱帮助产妇。打到第四手,博克开始加注超出计划,吉卜林质疑他的打法,博克反驳说钱是自己的,别人可以不跟。底池越来越大,吉卜林叫牌,博克亮出皇家同花顺,新手运气爆棚。吉卜林觉得太离谱,从此禁止博克再…
领导 · 创业者自述
爱德华·博克自传·补录 520
Father Kipling was, in every sense, a choice spirit: gentle, kindly, and of a most remarkably even temperament. His knowledge of art, his wide…
吉卜林的父亲是一位难得的温和、善良、性情极其平和的人。他懂艺术、阅读广、旅行多,对世界万事都有兴趣,所以聊起天来既有趣又像一本准确的大百科全书。博克很容易就喜欢上他,他也赢得了博克少有的深厚感情。这说明,一个人的魅力往往来自广博的见识和稳…
领导 · 创业者自述
爱德华·博克自传·补录 521
One day Kipling and Bok were engaged in a discussion of the Boer problem, which was then pressing. Father Kipling sat by listening, but made no…
一天,吉卜林和博克讨论当时紧迫的布尔问题,各执英国和荷兰立场,争论不休。吉卜林的父亲在一旁听着,不评论双方分歧,最后起身说要去散步,听听水声,把争吵声从耳朵里清出去。这显示了一种智慧:面对无法调和的观点冲突,不必强行站队或评判,暂时离开、…
领导 · 创业者自述
爱德华·博克自传·补录 522
"No," and for the first time the pipe was removed for a moment. "A critic is one who only exists as such in his own imagination."
有人问吉卜林是否批评家,他第一次从嘴里取下烟斗,回答:“不,批评家只存在于他自己的想象中。”这句话讽刺了那些自封为批评家、其实并无真才实学的人。吉卜林认为,真正的批评需要资格和实质,而不是自我标榜。这提醒我们,不要轻易给自己贴上“批评者”…
领导 · 创业者自述
爱德华·博克自传·补录 523
During the years which intervened until his passing away, Bok sought to keep in touch with Father Kipling, and received the most wonderful letters…
博克一直和吉卜林的父亲保持联系,收到许多精彩来信。有一次他寄去一幅自己画的素描,画的是佛陀在菩提树下,身边围着一男一女两个弟子。吉卜林回信说喜欢这样理解博克和他的工作,并为他画了这幅画。博克把画放大,请约翰·拉法奇做成玻璃窗,嵌在自家客厅…
领导 · 创业者自述
爱德华·博克自传·补录 524
"I am sending with this for your acceptance," wrote Kipling to Bok, "as some little memory of my father to whom you were so kind, the original of one…
吉卜林寄给博克一块他父亲做的饰板原件,作为对博克善待其父的纪念。他说饰板上的卍字(swastika)和博克收藏的卍字正好相配,愿它带来更多好运。注意:这里的卍字是古代吉祥符号,与后来纳粹标志无关。这提醒我们:送礼要送到对方心坎上,最好和对…
领导 · 创业者自述
爱德华·博克自传·补录 525
To those who knew Lockwood Kipling, it is easier to understand the genius and the kindliness of the son. For the sake of the public's knowledge, it…
认识洛克伍德·吉卜林的人,更容易理解他儿子的天才与善良。公众对这位大作家的印象,往往来自不了解他的写作者,或被他拒见的记者,所以公众损失了认识他真实可爱性格的机会。吉卜林自己的原则是尽量避开“个人化”的事。这说明:一个人越回避自我宣传,外…
领导 · 创业者自述
爱德华·博克自传·补录 526
If you can talk to crowds and keep your virtue, And walk with Kings nor lose the common touch, If neither foes nor loving friends can hurt you, If…
这是吉卜林名诗《如果》的结尾:你能和众人交谈而保持操守,与国王同行而不失平易,敌友都伤不了你,人人对你都重要但不过分重要;你能把不可饶恕的一分钟用六十秒的奔跑填满,你就拥有大地和万物,更重要的是,你就是个男子汉,我的儿子。核心是情绪稳定、…
领导 · 创业者自述
爱德华·博克自传·补录 527
It was on Bok's fiftieth birthday that Kipling sent him a copy of "If." Bok had greatly admired this poem, but knowing Kipling's distaste for writing…
博克五十岁生日时,吉卜林送他一份手写的《如果》。博克很喜欢这首诗,但知道吉卜林讨厌抄写自己的作品,所以一直没开口要。吉卜林说自己是“凭记忆”写的,多年后默写出来,和印刷版对照,竟一字不差。这既显示惊人记忆力,也说明真正的重视体现在愿意为对…
领导 · 创业者自述
爱德华·博克自传·补录 528
The lecture bureaus now desired that Edward Bok should go on the platform. Bok had never appeared in the role of a lecturer, but he reasoned that…
演讲经纪公司想请博克登台。他从没做过演讲,但觉得通过讲台能更接近美国公众,亲自见读者,获得第一手建设性批评——这是他一直鼓励的。这个想法很天真,但他相信并签了巡讲合同,从弗吉尼亚里士满出发,经南部和西南部到密苏里圣约瑟夫,再经中西部回家。…
领导 · 创业者自述
爱德华·博克自传·补录 529
Large audiences greeted him wherever he went, but he had not gone far on his tour when he realized that he was not getting what he thought he would.…
博克原本以为巡回演讲能帮到自己的工作,结果发现完全不是那么回事。每到一处都有大批听众,但除了应酬和被人捧场,他得不到任何能改进工作的建议。他讨厌那种毫无隐私的曝光,上台头五分钟就感觉几百副观剧镜对准自己,越来越不自在。从早到晚他和妻子连独…
领导 · 创业者自述
爱德华·博克自传·补录 530
The idea from this talk that impressed Bok, however, with particular force, was that the people who crowded his houses came to see him and not to…
一次谈话让博克恍然大悟:挤满场子的人其实是来看他这个人,而不是来听他的演讲——纯粹是出于好奇。他之前忙得没空想自己的“人设”,现在意识到情况变了味。于是两天后,他出人意料地拒绝了经理续签下半年巡演合同的要求。他受够了被人当稀奇物件展览。他…
领导 · 创业者自述
爱德华·博克自传·补录 531
The Saint Joseph engagement could not be cancelled. The house had been oversold; it was for the benefit of a local charity which besought Bok by wire…
圣约瑟夫那场实在推不掉。票早卖超了,又是为当地慈善募捐,主办方一封接一封电报求他改期再来。他答应了,也去了。他清楚自己身体不舒服,但直到走上台、面对满场观众,才真正意识到身心透支到什么程度。台上只给他和讲桌留了勉强够用的空间,旁边的人紧挨…
领导 · 创业者自述
爱德华·博克自传·补录 532
Then, to his consternation, it suddenly dawned upon him that his tired mind had played a serious trick on him. He did not remember a line of his…
上台后他惊恐地发现,疲惫的大脑跟他开了个大玩笑:讲稿内容一句都想不起来,连开头都忘了。介绍完毕他站起来,浑身冷汗。掌声给了他片刻喘息,可脑子里还是空空如也。他先说了几句开场白拖延时间,对生病和前几天失约表示歉意,然后彻底卡壳。绝望中他看向…
领导 · 创业者自述
爱德华·博克自传·补录 533
When he reached home, he was convinced that he had had enough of lecturing! He had to make a second short tour, however, for which he had…
回到家后,博克彻底认定:演讲这行他受够了。但之前跟另一家经纪公司签的第二轮短途巡演还得履行。这轮到了印第安纳波利斯,演讲结束后诗人詹姆斯·惠特科姆·赖利请他吃晚饭。席间大约三十位男士,气氛特别愉快,是博克参加过的最开心的一次聚会。去酒店的…
领导 · 创业者自述
爱德华·博克自传·补录 534
"Usually," said Bok, "men, for some reason or other, hold aloof from me on these lecture tours. They stand at a distance and eye me, and I see wonder…
博克对赖利说:“通常,这些人不知为什么总跟我保持距离。他们站得远远地打量我,我看到的更多是好奇,而不是想跟我打交道。”这反映出他在巡演中感受到的隔阂:人们把他当展品看,而不是当普通人交流。
领导 · 创业者自述
爱德华·博克自传·补录 535
"I'll tell you," said Riley. "Five or six of the men you met to-night were loath to come. When I pinned them down to their reason, it was I thought:…
别人不愿赴宴,往往不是没空,而是对你有个说不出口的成见。赖利把话挑明:那几个人觉得你女里女气、不像个男人。这话难听,却点出一个关键:公众形象一旦被段子定型,本人再正常,别人也会按段子来想象你。遇到这种情况,先别急着生气或辩解,而要弄清成见…
领导 · 创业者自述
爱德华·博克自传·补录 536
"Fact," said Riley, "and you can't wonder at it nor blame them. You have been most industriously paragraphed, in countless jests, about your penchant…
赖利进一步说:这不能全怪他们。报纸上连篇累牍拿你开玩笑,说你爱粉茶、精通编织,这些段子确实给杂志和你做了广告,但也让没见你的人信以为真。等他们见到你本人,才发现是误会,笑话反倒落在他们身上。所以赖利建议:继续出去演讲,多露面,用真人纠正普…
领导 · 创业者自述
爱德华·博克自传·补录 537
But the public conception of himself, especially that of men, awakened his interest and amusement. Some of his friends on the press were still busy…
博克听说公众、尤其是男性读者这样看他,觉得既有趣又值得注意。他没有发火,而是马上请新闻界的朋友停止再写那些调侃段子,并说明原因:玩笑开够了就该收,再多就过犹不及。这体现一种分寸感:宣传性的玩笑在适度时能拉近距离,一旦形成固定偏见,就该主动…
领导 · 创业者自述
爱德华·博克自传·补录 538
One day Bok got a distinctly amusing line on himself from a chance stranger. He was riding from Washington to Philadelphia in the smoking compartment…
博克有一次从陌生人那里得到关于自己的有趣反馈。他坐火车从华盛顿到费城,在吸烟车厢里,报童探头喊“《妇女家庭杂志》,今天出刊”。这标题他听过无数次,可这次几乎在耳边喊的是自己办的杂志,他还是不由自主地一惊。这说明:人对自己被公开谈论、被当成…
领导 · 创业者自述
爱德华·博克自传·补录 539
"Oh, well," answered Bok, with a slight start at the matter-of-fact announcement, "that is serious; quite serious. If you will explain your complaint…
博克听到对方一本正经地投诉,微微一怔,随即用公事公办的口吻回应:这事严重,请把不满说清楚,我一定转达到柯蒂斯先生那里。他没有因为被打扰而敷衍,也没有替自己辩解,而是先把投诉接住,承诺走正式渠道。这背后是编辑的职责:读者投诉未必都对,但必须…
领导 · 创业者自述
爱德华·博克自传·补录 540
The moment the woman came in, she began a perfect torrent of abuse. Bok could not piece out, try as he might, what it was all about. But he did…
那位女士一进门就劈头盖脸一顿骂,博克听了半天也拼不出她到底在气什么。只能从连珠炮里抓出大意:她认定他是个伪君子,写一套做一套,甚至是个骗女人钱的贼。整整十五分钟他插不上一句话,等她骂得几乎喘不上气,他才找到机会问:能不能请您告诉我,我到底…
领导 · 创业者自述