作者
爱德华·博克
同一个人的原文,放在一起读。
爱德华·博克自传·补录 421
But Fate intervened. On the day after Abbey had stretched his great canvas in Sargent's studio in London, expecting to begin his work the following…
计划赶不上变化。画家艾比刚在伦敦萨金特画室绷好大画布,准备下周开工,第二天却突然去世,一幅很可能成为他壁画代表作的画就此消失。这提醒我们:再周全的安排也挡不住意外,重要的事别总往后拖,能今天做就别等明天;同时,对合作中的关键人物和作品,要…
领导 · 创业者自述
爱德华·博克自传·补录 422
Assured of Mrs. Abbey's willingness to have another artist take the theme of the Grove of Academe and carry it out as a mural decoration, Bok…
博克得到艾比夫人同意,可以另请画家继续画“学园树林”这个主题,于是去找霍华德·派尔。他知道派尔研究过柏拉图,相信凭派尔对这位雅典哲学家的了解和热爱,能画出好作品。可派尔当时在意大利,博克打电话到特拉华州威尔明顿的家里要地址,却被告知:一小…
领导 · 创业者自述
爱德华·博克自传·补录 423
Once more Bok went over the field of mural art and decided this time that he would go far afield, and present his idea to Boutet de Monvel, the…
博克又一次在壁画领域里找人,这次决定走远一点,把想法提给法国装饰画家布泰·德·蒙韦尔。他刚在纽约看过德·蒙韦尔的作品,印象很深。博克写信详细说明方案,请对方提主题,并约定细节谈妥后画家要亲自到现场看看环境。经过长时间通信、提交草图并反复修…
领导 · 创业者自述
爱德华·博克自传·补录 424
The date for M. de Monvel's visit to Philadelphia was fixed, a final letter from the artist reached Bok on a Monday morning, in which a few remaining…
德·蒙韦尔来费城的日期定好了,周一早上博克收到画家最后一封信,剩下的细节都满意地敲定,公司也发电报确认对最终草图和安排完全满意。可第二天早上,博克翻开报纸,却看到德·蒙韦尔前一晚在巴黎突然去世的消息。事情眼看要成,却在最后一刻落空。这提醒…
领导 · 创业者自述
爱德华·博克自传·补录 425
Bok, thoroughly bewildered, began to feel as if some fatal star hung over his cherished decoration. Three times in succession he had met the same…
博克彻底懵了,开始觉得好像有颗灾星罩在他珍视的装饰画上。连续三次,他都撞上同样的命运裁决。换作谁都会怀疑是不是自己运气太差,甚至想放弃。但冷静看,三次都是画家突然去世,属于极小概率的巧合,并不是他的方案有问题。遇到连续挫折,可以允许自己沮…
领导 · 创业者自述
爱德华·博克自传·补录 426
He now recalled a marvellous stage-curtain entirely of glass mosaic executed by Louis C. Tiffany, of New York, for the Municipal Theatre at Mexico…
博克想起纽约的路易斯·C·蒂芙尼为墨西哥城市政剧院做过一整幅玻璃马赛克舞台幕布。那件作品展出时引起轰动,艺术评论家和行家赞不绝口,于是博克决定往这个方向试一试。三次找画家都失败后,他没有死磕同一条路,而是换材料、换工艺。这告诉我们:目标不…
领导 · 创业者自述
爱德华·博克自传·补录 427
Just as the ancient Egyptians and Persians had used glazed brick and tile, set in cement, as their form of wall decoration, so Mr. Tiffany had used…
蒂芙尼先生用水泥镶嵌彩虹玻璃做墙面装饰,这跟古埃及人和波斯人用水泥固定釉面砖的做法是一个思路。玻璃本身会发光,光线打上去的效果美得让人不敢相信,色彩也让人看着就高兴。核心是:老材料换个新用法,就能出奇迹。他不照搬传统,而是把传统工艺的原理…
领导 · 创业者自述
爱德华·博克自传·补录 428
He sought Mr. Tiffany, who was enthusiastic over the idea of making an example of his mosaic glass of such dimensions which should remain in this…
博克去找蒂芙尼,蒂芙尼一听就来了劲:用他的马赛克玻璃做一幅这么大的作品,还能留在美国,他乐意合作。可博克怎么都找不到一张合适的草图给蒂芙尼照着做。他想起画家帕里什曾在避暑时说过,想造一座梦中的花园,不是画在画布上,而是真造出来。博克就请帕…
领导 · 创业者自述
爱德华·博克自传·补录 429
Bok took Parrish to Mr. Tiffany's studio; the two artists talked together, the glass-worker showed the canvas-painter his work, with the result…
博克把帕里什带到蒂芙尼的工作室,两个艺术家当面聊,做玻璃的给画画的看自己的活儿,结果两人都来了兴致,愿意一起试这个新玩法。帕里什答应先画一张草图给蒂芙尼过目,之后半年里开了不少会、改了不少稿,才终于可以动手。博克只盼这回两位艺术家都能活到…
领导 · 创业者自述
爱德华·博克自传·补录 430
It was a huge picture to be done in glass mosaic. The space to be filled called for over a million pieces of glass, and for a year the services of…
这是一幅要用玻璃马赛克做成的巨画,填满墙面需要一百多万块玻璃,三十名最熟练的工匠得干上一年。制作时得先把照片放大到前所未有的尺寸,再照着拼。最后装饰完成了,成品在纽约展出,七千多人来看,顶尖艺术评论家说这是玻璃工艺在色调表现上从未有过的惊…
领导 · 创业者自述
爱德华·博克自传·补录 431
For six months a group of skilled artisans worked to take the picture apart in New York, transport it and set it into its place in Philadelphia.…
这幅画在纽约展出后,又花六个月,由一群熟练工匠把它拆开、运走,再在费城重新安装到位。终于,这幅玻璃奇画安好了,画家们说,用文字描述它只会让人更着急。从那以后,超过十万人到这栋楼里,坐在它面前欣赏。核心是:作品做完不算完,运输、拆装、重新落…
领导 · 创业者自述
爱德华·博克自传·补录 432
When the virile figure of Theodore Roosevelt swung down the national highway, Bok was one of thousands of young men who felt strongly the…
西奥多·罗斯福大步走上全国舞台时,博克和成千上万年轻人一样,被他的个人魅力牢牢吸住。罗斯福只比博克大五岁,所以说话像同辈人。他做事说话那股劲头很对博克的胃口;他让“美国精神”变得比博克以前感受到的更真实、更带劲;他讲国家大事的方式,既让博…
领导 · 创业者自述
爱德华·博克自传·补录 433
The editor now sought an opportunity to know personally the man whom he admired. It came at a dinner at the University Club, and Colonel Roosevelt…
博克想结识自己钦佩的罗斯福,一次俱乐部晚宴上,罗斯福提议次日再聚长谈。两人聊了三小时,发现彼此都有荷兰血统,罗斯福对博克的工作也很熟悉。罗斯福说:我们目标一致,只是方式不同,你我都该尽力让美国更好,凭我们的荷兰血统,能做的事没有上限。这番…
领导 · 创业者自述
爱德华·博克自传·补录 434
One of Theodore Roosevelt's arguments which made a deep impression upon Bok was that no man had a right to devote his entire life to the making of…
罗斯福对博克说,人不应把一生都用来赚钱。博克处境特殊,既能赚钱又能行善,因为他走进千家万户、被信任地阅读,影响力巨大。但罗斯福提醒:公众已为你树立了人格形象,现在要把这个形象投入到身边具体的事务中——社区、城市或州。一只手继续为全国读者写…
领导 · 创业者自述
爱德华·博克自传·补录 435
Bok did think it over. He was now realizing the dream of his life for which he had worked: his means were sufficient to give his mother every comfort…
博克认真考虑了罗斯福的话。他正实现人生梦想:收入足以让母亲安享舒适,安排她冬居美国、夏回荷兰,与两国亲友保持联系。他多年不懈努力,如今至少实现了一个目标。核心是:先安顿好家人、尽到基本责任,才有余力追求更高目标。做法是明确自己当前最重要的…
领导 · 创业者自述
爱德华·博克自传·补录 436
He had now turned instinctively to the making of a home for himself. After an engagement of four years he had been married, on October 22, 1896, to…
博克转而经营自己的家庭:与玛丽·路易丝·柯蒂斯结婚,育有两子,在费城郊外建了房子;母亲和弟弟同住;他相信人寿保险,确保家人有保障。他觉得已把自家的事安排妥当,尽到了每个男人应尽的责任——先做家庭可靠的供养者。现在他可以开始追求另一个目标:…
领导 · 创业者自述
爱德华·博克自传·补录 437
At the age of forty he tried to look ahead and plan out his life as far as he could. Barring unforeseen obstacles, he determined to retire from…
四十岁时,博克尽量向前规划人生。他决定,除非有意外,五十岁就退出日常商业,把余生交给那些他认定值得投入的兴趣和影响。他明白要做到这点必须做两件事:管好财务资源,并开始积累精神储备。核心是:提前十年规划退休,既要攒钱,也要攒知识和心力。做法…
领导 · 创业者自述
爱德华·博克自传·补录 438
The wide public acceptance of the periodical which he edited naturally brought a share of financial success to him. He had experienced poverty, and…
博克编辑的杂志广受欢迎,也带来财务成功。他经历过贫穷,后来在《我为何相信贫穷》一文中说,他深深感激那段经历。他尝过穷的滋味,见过亲人缺衣少食,那条艰难的路他每一步都走过。因此他能真正理解处境相似的人,能凭经验而非理论去帮助。他认为贫穷可以…
领导 · 创业者自述
爱德华·博克自传·补录 439
The second essential--varied interests outside of his business upon which he could rely on relinquishing his duties--he had not cultivated. He had…
博克意识到,除了工作之外,人还得有别的兴趣和寄托,这样将来放下工作时才不会空虚。他过去太相信“专注才能成功”,几乎把所有精力都投在事业上,没培养别的爱好。现在他觉得可以匀出一部分时间,像罗斯福说的那样,让其他领域的新鲜空气吹一吹自己。这样…
领导 · 创业者自述
爱德华·博克自传·补录 440
He saw, on every side, the pathetic figures of men who could not let go after their greatest usefulness was past; of other men who dropped before…
博克看到周围很多人的晚年很可悲:有的人过了最有用的阶段却不肯放手;有的人还没意识到自己已走到尽头就突然退下来;最惨的是那些退了休却因为内心空虚、不知道拿自己怎么办的人,他们成了自己的折磨,也成了家人和社区的负担。这说明,退休后的生活质量,…
领导 · 创业者自述
爱德华·博克自传·补录 441
Bok decided that, given health and mental freshness, he would say good-by to his public before his public might decide to say good-by to him. So,…
博克决定,只要身体和头脑还清醒,就要在公众可能对他说再见之前,先主动跟公众告别。所以他在四十岁时就坦然面对人生现实,开始为五十岁退休做准备,而且要让退休的条件由自己来定,而不是被别人的决定或身体状况推着走。这体现了一种主动规划人生的态度:…
领导 · 创业者自述
爱德华·博克自传·补录 442
"You may think so," was the rejoinder. "But listen. When do I get the ear of the public? In its busiest moments. My messages are printed in the…
对方反驳说:你可能觉得是这样,但听我说。我什么时候能接触到公众?是在他们最忙的时候。我的消息印在报纸上,人们匆匆忙忙地读,大多是在电车或火车上,我猜女性几乎不读。而你的文章是在傍晚炉边或灯下读的,那时一天的工作结束了,脑子从别的事情中放松…
领导 · 创业者自述
爱德华·博克自传·补录 443
"You recognize that women do not read your messages; and yet no President's messages ever discussed more ethical questions that women should know…
博克指出:你承认女性不读你的消息,可你那些总统咨文里讨论的伦理问题,恰恰是女性应该知道并且想清楚的。结果呢,你的一些想法她们根本不理解,比如你的“奋斗生活”理论、工厂法主张,尤其是关于“种族自杀”的论点。男人尚且不能完全理解,女人就更不用…
领导 · 创业者自述
爱德华·博克自传·补录 444
"But why couldn't you find time to do this: select the writer here in Washington in whose accuracy you have the most implicit faith; let him talk…
博克提议:你为什么不找个办法呢?在华盛顿选一位你最信任其准确性的写手,让他每月花一小时跟你聊一个话题,把你的观点写下来,再交给你审阅;我们开设一个专栏,明确说明材料是怎么来的、在多大程度上代表你本人的工作。这样,每月只花一小时,你就能让观…
领导 · 创业者自述
爱德华·博克自传·补录 445
"What?" answered the President, sitting upright, his teeth flashing but his smile broadening. "You Dutchman, you'd make me work while I'm getting…
罗斯福总统听到博克的提议,坐直身子,露出牙齿笑着调侃:你这个荷兰佬,连我刮胡子的时候都要让我干活?这句话表面是抱怨,其实是被逗乐了,也默认了在刮胡子时接受采访的非常规安排。它提醒我们,面对打破常规的请求,用幽默回应往往比直接拒绝更能拉近距…
领导 · 创业者自述
爱德华·博克自传·补录 446
And so the "shaving interviews" were begun; and early in 1906 there appeared in The Ladies' Home Journal a department called "The President," with…
博克利用总统刮胡子的时间进行采访,并把这些内容整理成专栏。1906年初,《妇女家庭杂志》推出“总统”专栏,副标题说明:由一位与总统密切接触的作家,呈现总统在影响家庭切身利益的全国性问题上的态度。这相当于把总统的私人时间转化为公共内容,既满…
领导 · 创业者自述
爱德华·博克自传·补录 447
O'Brien talked with Mr. Roosevelt once a month, wrote out the results, the President went over the proofs carefully, and the department was conducted…
博克安排奥布莱恩每月与罗斯福交谈一次,把谈话内容写成文章,总统亲自仔细审阅校样,这个专栏成功运行了一年。这说明一个可持续的合作流程需要明确分工:有人负责沟通采集,有人负责整理成文,关键人物把关审核。定期沟通保证内容新鲜,审阅确保准确,双方…
领导 · 创业者自述
爱德华·博克自传·补录 448
But Theodore Roosevelt was again to be the editor of a department in The Ladies' Home Journal; this time to be written by himself under the strictest…
罗斯福再次为《妇女家庭杂志》撰写专栏,但这次完全匿名,而且保密极严,直到博克披露之前只有五个人知道作者是谁。这说明有时隐藏作者身份能带来特殊效果:读者会更关注内容本身,而不是名人光环;同时也能保护作者,避免因言论引发直接争议。如果你想让某…
领导 · 创业者自述
爱德华·博克自传·补录 449
Feeling that it would be an interesting experiment to see how far Theodore Roosevelt's ideas could stand unsupported by the authority of his…
博克想测试罗斯福的思想在没有他个人魅力加持时能有多大说服力,于是提出匿名专栏计划。罗斯福刚从南美旅行回来,立刻产生了兴趣。这个实验的核心是剥离名人光环,检验观点本身的力量。对今天的内容创作者来说,可以尝试把想法匿名发布,看看是否依然能打动…
领导 · 创业者自述
爱德华·博克自传·补录 450
"Easily enough," answered Bok, "if you're willing to do the work. Our letters about it must be written in long hand addressed to each other's homes;…
博克设计了一套严密的匿名操作流程:双方用长手写信寄到对方家里,罗斯福手写原稿,博克手抄一遍再送印刷;校样由博克亲自寄送,罗斯福用铅笔修改,博克再用墨水誊清;杂志社付钱给博克,博克每月用个人支票转给罗斯福。这样从通信、笔迹到资金流向都切断了…
领导 · 创业者自述
爱德华·博克自传·补录 451
"All right," wrote the colonel finally. "I'll try--with you!--the experiment for a year: 12 articles... I don't know that I can give your readers…
罗斯福上校最终回信答应试一年,每月写12篇文章。他坦言自己不确定能否让读者满意,但会尽力。他起初怀疑这个计划,只因担心写不出对方想要的东西。他说自己从不知道观众想要什么,只知道他们应该要什么;有时能给出或让他们接受自己认为需要的内容,有时…
领导 · 创业者自述
爱德华·博克自传·补录 452
The physical work was great. The colonel punctiliously held to the conditions, and wrote manuscript and letters with his own hand, and Bok carried…
实际工作量很大。上校严格守约,亲手写稿和写信,博克也履行了自己的部分。这并不简单,因为罗斯福的手稿——尤其是像这次用软铅笔写在黄色纸上、行间密密麻麻——非常难辨认。一个月又一个月,两人各自完成自己的任务。为了迷惑公众,在专栏进行期间,罗斯…
领导 · 创业者自述
爱德华·博克自传·补录 453
It was natural that the appearance of a department devoted to men in a woman's magazine should attract immediate attention. The department took up…
在一本女性杂志里出现一个面向男性的专栏,自然立刻引起关注。这个专栏涵盖了男性生活的各种兴趣,比如真正的效率;作为雇主的责任和对雇员的有用性;雇员对雇主的态度;男女关系;父亲与子女的关系;男性对社区的责任;公立学校系统;男性与教会的关系以及…
领导 · 创业者自述
爱德华·博克自传·补录 454
The anonymity of the articles soon took on interest from the positiveness of the opinions discussed; but so thoroughly had Colonel Roosevelt…
这些匿名文章因为观点鲜明而引人兴趣;但罗斯福上校如此彻底地掩盖了痕迹,尽管他写作风格一如既往,却没有一次有人把他的名字与专栏联系起来。最初人们最爱猜莱曼·阿博特;在提出各种其他公众人物后,报纸最终认定作者是哈佛大学前校长艾略特。
领导 · 创业者自述
爱德华·博克自传·补录 455
For a year, the department continued. During all that time the secret of the authorship was known to only one man, besides the colonel and Bok, and…
这个专栏整整办了一年,可作者到底是谁,除了上校和博克本人,以及他们各自的妻子,再没有别人知道。也就是说,四个人守了一整年的秘密。这背后是刻意的安排:匿名让读者只关注内容本身,不被作者身份左右,也制造了话题和好奇。但代价是保密极难,任何一个…
领导 · 创业者自述
爱德华·博克自传·补录 456
"Now that the work is over, I wish most cordially to thank you, my dear fellow, for your unvarying courtesy and kindness. I have not been satisfied…
工作结束后,罗斯福写信感谢博克一贯的礼貌和善意。他说自己并不满意自己的作品。这是他第一次尝试严格按订单写作,而他不是那种能因此受益的天才。通常他发现3000字不是合适的长度,他想用2000或4000字!结果感觉要么填充要么删减了文章。而且…
领导 · 创业者自述
爱德华·博克自传·补录 457
In the meanwhile, Bok had arranged with Colonel Roosevelt for his reading and advising upon manuscripts of special significance for the magazine.…
博克安排罗斯福上校为杂志审读重要稿件并提意见。罗斯福反应极快,再长的稿子最多两天、通常一天内就读完、写好报告并寄回。他的报告总是全面而有趣,不像一般审稿人那样干巴巴,而是带着个人色彩和温度。如果他不建议发表,会充分说明理由,且不带个人偏见…
领导 · 创业者自述
爱德华·博克自传·补录 458
On one occasion Bok sent him a manuscript which he was sure was, in its views, at variance with the colonel's beliefs. The colonel, he knew, felt…
博克寄给罗斯福一篇观点与他相左的稿子,想看他怎么批评。罗斯福很快读完,详细分析后说:这完全违背我的信念,我认为作者全错;但从他的立场看,他论证得比我读过的任何文章都好。杂志应该呈现问题的两面,如果你想登这一面,我强烈建议就用这篇。这体现了…
领导 · 创业者自述
爱德华·博克自传·补录 459
This is a really noteworth story--a profoundly touching story--of the Americanizing of an immigrant girl, who between babyhood and young womanhood…
这是一个值得注意、非常动人的故事:一个移民女孩在美国化的过程中,从幼年到青年跨越的距离,比她的祖先一千年走过的路在外部和人性意义上都更重要。当我们对美国文明的一些发展感到灰心时,看看这个文明对饥饿而高贵的心灵意味着什么——他们在别处被剥夺…
领导 · 创业者自述
爱德华·博克自传·补录 460
Not long after, Bok decided to induce Colonel Roosevelt to embark upon an entirely new activity, and negotiations were begun (alas, too late! for…
不久后,博克想请罗斯福上校开展一项全新活动,谈判在1918年秋开始(可惜太迟了),因属试探性从未公开。博克告诉罗斯福,他想每年投资两万五千美元在美国男孩身上——他认为二十年后这些男孩就是美国的成年男人,能真正解决当时棘手的问题。这体现了一…
领导 · 创业者自述
爱德华·博克自传·补录 461
"That's another matter; quite another matter. How about the organization itself? There are men in it that don't approve of me at all, you know," he…
罗斯福说:“那是另一回事;完全是另一回事。组织本身怎么样?里面有人根本不认可我,你知道的。”他点出了关键障碍:个人意愿不等于组织接受。即使博克个人出钱、个人邀请,组织内部也可能有反对声音。这提醒我们,推动变革不能只看个人热情,还要评估组织…
领导 · 创业者自述
爱德华·博克自传·补录 462
Bok explained that the organization knew nothing of his offer; that it was entirely unofficial. It was purely a personal thought. He believed the Boy…
博克解释:组织对此事一无所知,这完全是非官方的个人想法。他相信美国童子军需要一位领袖,而罗斯福是全国在各方面都最适合的人;童子军会团结在他周围,在他的号召下,成员能从当时的四十万增长到一百万以上。博克还说,凭他与全国组织的关系,如果罗斯福…
领导 · 创业者自述
爱德华·博克自传·补录 463
At first, the colonel could not see it. But he went over the ground as thoroughly as a half-hour talk permitted; and finally the opportunity for…
一开始,上校(罗斯福)没看出这有什么特别。但他在半小时的谈话里,把这件事的来龙去脉仔细捋了一遍,最后意识到:这是一个能做成一件建设性大事的机会,其价值可能不亚于他做过的任何事,于是他被说服了。核心是:面对新提议,先别急着否定,花点时间彻底…
领导 · 创业者自述
爱德华·博克自传·补录 464
One of the incidents connected with Edward Bok that Theodore Roosevelt never forgot was when Bok's eldest boy chose the colonel as a Christmas…
爱德华·博克的大儿子把罗斯福上校选作圣诞礼物,这件事让罗斯福终身难忘。而罗斯福对此的回应,最能体现他非凡的品格。核心是:一个孩子把大人物当作礼物,大人物没有敷衍,而是用真诚的回应呵护了这份心意。做法是:当别人(尤其是孩子)向你表达纯粹的善…
领导 · 创业者自述
爱德华·博克自传·补录 465
"That's pretty fine consideration," said the father. He got the letter during a business conference and he read it aloud to the group of business men…
父亲(博克)说:“这份心意真周到。”他是在一场商务会议上收到那封信的,当场读给一群商人听。其中有些人跟总统在国事上意见相左,但他们都是父亲,有两位最硬汉的转身走到窗边,说:“是啊,这真好!”核心是:真诚的父爱能跨越政治分歧,打动人心。做法…
领导 · 创业者自述
爱德华·博克自传·补录 466
Then came the boy's pleasure when he was handed the letter; the next few days were spent inditing an answer to "my friend, the President." At last…
男孩收到信后高兴极了,接下来几天都在琢磨怎么给“我的朋友,总统先生”回信。终于,这封重要的信写好了,寄往繁忙的总统办公桌。信里满是感谢,保证他会尽快来,还让罗斯福先生别着急!核心是:孩子用最认真的态度对待一封回信,体现了被尊重的喜悦和责任…
领导 · 创业者自述
爱德华·博克自传·补录 467
The "soon as he could" time, however, did not come as quickly as all had hoped!--a little heart pumped for days full of oxygen and accelerated by…
然而,“尽快”的日子并没有大家希望的那么快到来!一个小心脏连续几天被氧气和针剂加速,恢复起来很慢。但总统那封镶了框的信,挂在墙上每天早上第一眼就能看到的地方,成了他每天的安慰。核心是:康复需要时间,但精神上的鼓励能支撑人度过难熬的日子。做…
领导 · 创业者自述
爱德华·博克自传·补录 468
The boy's cup was now full, and so said his letter to the President. And the President wrote back to the father: "I am really immensely amused and…
男孩现在心满意足了,他在信里这样告诉总统。总统则回信给父亲:“我真是觉得又有趣又感动,非常高兴见到这个小家伙。”核心是:真诚的互动让双方都感到愉悦,大人物的平易近人成就了一段佳话。做法是:不要吝啬表达你的兴趣和欢迎,一句真诚的话就能让对方…
领导 · 创业者自述
爱德华·博克自传·补录 469
In the spring, on a beautiful May day, came the great moment. The mother had to go along, the boy insisted, to see the great event, and so the trio…
春天一个晴朗的五月天,重要时刻终于来了。男孩坚持要母亲也一起去见证这件大事,于是母子三人来到白宫,与总统秘书握手。核心是:孩子把见总统看作人生大事,坚持全家共享。这提醒我们,重要的时刻应与亲人分享,他们的见证让成功更有意义。做法:遇到人生…
领导 · 创业者自述
爱德华·博克自传·补录 470
"Oh, the President is looking for you, all right," he said to the boy, and then the next moment the three were in a large room. Mr. Roosevelt, with…
秘书说总统正等着男孩,随即三人进入大房间。罗斯福先生笑容满面大步走来,说“哎呀呀,这就是我的朋友柯蒂斯啊!”两人面对面站着,满脸笑容,使劲握手。核心是:总统以平等热情的态度对待一个孩子,让孩子感到被重视。这告诉我们,真诚的热情和尊重能瞬间…
领导 · 创业者自述
爱德华·博克自传·补录 471
"No, sir; no, sir; not at all. Affairs can wait. This is a long-standing engagement between Curtis and me, and that must come first. Isn't that so,…
有人提醒总统事务繁忙,总统却连说“不,不,不,事务可以等。这是我和柯蒂斯早就约好的,必须优先。”核心是:守约重诺,把对孩子的承诺放在公务之前。这体现尊重与诚信,让孩子感到自己重要。做法:答应别人的事,尤其对弱势者,要优先兑现,别因“大事”…
领导 · 创业者自述
爱德华·博克自传·补录 472
"No," replied the smiling President. "I'll tell you, Curtis; I'm too busy to think about that. I have too many things to do to bother about…
男孩问总统是否担心被暗杀,总统笑答:太忙没空想,就像打仗时只顾向前冲,没空想子弹。他还幽默地说,如果国会给他四艘战舰,他愿意让人打一枪。最后对父母说,若真被击中,也算值了。核心是:专注当下任务,用幽默化解恐惧。做法:面对压力,把注意力放在…
领导 · 创业者自述
爱德华·博克自传·补录 473
Just in that moment only did the boy-knowing President get a single inch above the boy-interest. It was astonishing to see the natural accuracy…
只有那一刻,这位懂孩子的总统才稍稍超出孩子的兴趣层面。令人惊叹的是,他精准地把握了与孩子交流的尺度。核心是:与孩子沟通要站在他们的角度,用他们能懂的语言和兴趣点。做法:和孩子说话时,先观察他们的兴趣,用具体、有趣的方式表达,别讲大道理。
领导 · 创业者自述
爱德华·博克自传·补录 474
Then, after a little: "Now, Curtis, see those men over there in that room. They've travelled from all parts of the country to come here at my…
过了一会儿,总统说:“柯蒂斯,看到那边房间里的人了吗?他们从全国各地应我邀请而来,我得去给他们讲几句话。我去讲话时,你去看那只熊吧。”核心是:妥善安排,让孩子在等待时也有有趣的事做。做法:带孩子参加成人活动时,提前准备适合孩子的活动,避免…
领导 · 创业者自述
爱德华·博克自传·补录 475
His complete absorption in the magazine work now compelled Bok to close his newspaper syndicate in New York and end the writing of his weekly…
博克全身心投入杂志工作后,不得不关掉纽约的报纸辛迪加,也停止写每周的报纸文学通讯。但他决定把“让美国公众更熟悉书籍和作者”这个想法搬到杂志上。于是他请罗伯特·布里奇斯用笔名“德罗克”写系列谈话式书评,后来又请汉密尔顿·马比写新书评论。这告…
领导 · 创业者自述
爱德华·博克自传·补录 476
Now, the truth is, of course, that there are no "literary back-stairs" to the editorial office of the modern magazine. There cannot be. The making of…
现代杂志编辑部根本没有“文学后门”可走。杂志制作是商业行为,编辑要让杂志赚钱,而赚钱只能靠服务读者,服务读者又取决于能否拿到同类中最好且多样的稿子。所以编辑必须广开渠道,不能靠关系。这意味着投稿者不必费心找门路,而应把精力放在写出真正有价…
领导 · 创业者自述
爱德华·博克自传·补录 477
The "best," while it means good writing, means also that it shall say something. The most desired writer in the magazine office is the man who has…
所谓“最好”,既指文笔好,也指有内容可说。杂志最想要的作者是既有东西要说、又知道怎么说的人。多样性要求有很多这样的作者,编辑的任务就是把他们找出来。因此不可能有“小圈子”;如果编辑只限用少数作者,风格和思想都会受限。读者即使面对最好的内容…
领导 · 创业者自述
爱德华·博克自传·补录 478
Hence, if the editor is more keenly alert for one thing than for another, it is for the new writer. The frequency of the new note in his magazine…
因此,编辑最该警觉寻找的就是新作者。杂志里新声音出现的频率就是它的救命稻草;能引入多少新声音,决定读者是否买账。成功的杂志就像成功的商店:必须不断更新、丰富货品,才能吸引眼球、留住顾客。这提醒我们,任何内容产品都要持续注入新鲜血液,不能靠…
领导 · 创业者自述
爱德华·博克自传·补录 479
With an editor ever alive to the new message, the new note, the fresh way of saying a thing, the new angle on a current subject, whether in article…
只要编辑始终关注新信息、新腔调、新说法、新角度,那么“必须靠关系或介绍信才能上稿”的愚蠢想法就不攻自破。打开现代杂志大门最有力的杠杆,就是信封上贴一张邮票,里面装着有内容的稿子。不需要任何影响力,稿子就能到编辑桌上。编辑的邮件会被仔细翻看…
领导 · 创业者自述
爱德华·博克自传·补录 480
The most successful authors have "broken into" the magazines very often without even a letter accompanying their first manuscript. The name and…
最成功的作者常常连附信都没有就“闯进”杂志。第一页右上角写姓名地址,左下角贴退稿邮票,编辑要的就全了。作者不必介绍稿子;如果里面有编辑要的东西,他自会找到。编辑完全能承受作者不打扰。如果年轻作者能明白闯现代杂志其实很简单,他们就会省去无数…
领导 · 创业者自述