作者
爱德华·博克
同一个人的原文,放在一起读。
爱德华·博克自传·补录 181
There was an entire unwillingness to let business interfere with any anticipated pleasure or personal engagement. The office was all right between…
当时的人根本不愿意让工作干扰任何计划好的娱乐或私人安排。办公室在九点到五点之间没问题,为了谋生必须待在那里;但五点一过,就完全不能考虑了。五点整运行的电梯从来不够大,装不下蜂拥而至的人群。
领导 · 创业者自述
爱德华·博克自传·补录 182
The talk during lunch hour rarely, if ever, turned toward business, except as said before, when it dealt with underpaid services. In the spring and…
午餐时间的谈话很少涉及业务,除非像之前说的,谈到薪水太低。春天和夏天,话题总是棒球,许多年轻人对各个球员的击球率和俱乐部排名了如指掌,远比对雇主的客户状况或折扣清楚。冬天则全在聊跳舞、拳击或戏剧。
领导 · 创业者自述
爱德华·博克自传·补录 183
It soon became evident to Bok why scarcely five out of every hundred of the young men whom he knew made any business progress. They were not…
博克很快明白,为什么他认识的年轻人中每百个只有不到五个在事业上有进展。他们不感兴趣;只是干一天活拿一天钱;问题不是能做多少,而是能少干多少。如何把一件事做好,这个念头似乎从未出现在普通人脑中。
领导 · 创业者自述
爱德华·博克自传·补录 184
"Oh, what do you care?" was the favorite expression. "The boss won't notice it if you break your back over his work; you won't get any more pay."
当时办公室里流行一句话:“你操什么心?”意思是:你为老板的活儿累断腰,他也不会多看一眼,更不会多给你一分钱。这话听着泄气,却点出一个现实:光靠拼命干,未必换来认可和回报。博克记下它,是提醒自己别把力气花在没人看见的地方。做法上,与其闷头苦…
领导 · 创业者自述
爱德华·博克自传·补录 185
Eventually, then, Bok learned that the path that led to success was wide open: the competition was negligible. There was no jostling. In fact, travel…
最终博克发现,通往成功的路宽宽敞敞:竞争微不足道,没人挤你。事实上,走这条路还有点孤独。同行者都是好伙伴,但人很少!这让他既惊讶又振奋。去别人不去或不愿去的地方,有种新鲜冒险的刺激。方法很简单:只要尽己所能,比要求或预期多做一点,立刻就能…
领导 · 创业者自述
爱德华·博克自传·补录 186
Of course, Edward Bok had to prove to himself that his conception of conditions was right. He felt instinctively that it was, however, and with…
当然,博克必须向自己证明他的判断是对的。他本能地觉得没错,并以此激励自己拼命干。别人玩时他工作,深信玩乐以后会有;别人逃避时他承担;别人拖沓时他加速;别人对周围漠不关心时,他观察并记下结果以备后用。他没把自己变成苦力;他做每件事都出于兴趣…
领导 · 创业者自述
爱德华·博克自传·补录 187
Obstacles, to Edward Bok, soon became merely difficulties to be overcome, and he trusted to his instinct to show him the best way to overcome them.…
博克把障碍看成需要克服的困难,靠直觉找办法。他很快明白,每个成功背后都是最艰苦的工作;商业世界里没有事情是自然发生的,一切都要靠主动意愿和贯彻到底的决心去促成。他戳破了“运气”这个让人舒服的误导性说法:唯一幸运的人就是拼命工作的人,运气不…
领导 · 创业者自述
爱德华·博克自传·补录 188
The personnel of the Scribner house was very youthful from the members of the firm clear down the line. It was veritably a house of young men.
斯克里布纳出版社从合伙人到基层员工都非常年轻,简直是一家年轻人的公司。这种年轻化不是偶然,它意味着公司愿意给缺少资历的人机会,也意味着决策快、敢试新办法。对个人来说,身处这样的环境,成长靠的是快速上手和承担责任,而不是熬年头。如果你在选团…
领导 · 创业者自述
爱德华·博克自传·补录 189
The story is told of a Boston publisher, sedate and fairly elderly, who came to the Scribner house to transact business with several of its…
有个故事说,一位稳重、上了年纪的波士顿出版商到斯克里布纳谈业务,要跑好几个部门。他先办广告的事,被介绍给当时二十四岁的博克。他打量这个年轻人,觉得跟这么年轻的管理者也只能这样谈,办完后又去找教育部门主管,结果又遇到一个二十四岁的年轻人。这…
领导 · 创业者自述
爱德华·博克自传·补录 190
With his yearnings for some one more advanced in years full upon him, the visitor now inquired for the business manager of the new magazine, only…
这位来访者一心想找个年长些的人,于是又问新杂志的业务经理,结果发现对方才二十六岁;接着被介绍给外地业务部主管,那人二十七岁。他一路找“更老成”的人,却一路遇到年轻人。这既说明公司提拔人快,也暴露了来访者的预设:年龄等于可靠。现实中,资历浅…
领导 · 创业者自述
爱德华·博克自传·补录 191
At this point the Boston man asked to see Mr. Scribner. This disclosed to him Mr. Arthur H. Scribner, the junior partner, who owned to twenty-eight…
波士顿人这时要求见斯克里布纳先生,结果见到的是小合伙人阿瑟·H·斯克里布纳,才二十八岁。他鼓起勇气,怯生生地求见查尔斯·斯克里布纳本人,最后走进那位先生的办公室,发现对方刚满三十三岁。整家公司连老板都年轻,说明这不是个别现象,而是组织风气…
领导 · 创业者自述
爱德华·博克自传·补录 192
"This is a young-looking crowd," said Mr. Scribner one day, looking over his young men. And his eye rested on Bok. "Particularly you, Bok.…
斯克里布纳先生某天看着手下的年轻人说:“这是一群看起来年轻的人。”目光落在博克身上:“尤其是你,博克。道布尔戴看起来比你成熟,至少他有胡子。”然后若有所思地说:“博克,你留起胡子,我就给你加薪。”这是句半开玩笑的话,却点出外表会影响别人对…
领导 · 创业者自述
爱德华·博克自传·补录 193
This youthful personnel, while it made for esprit de corps, had also its disadvantages. One day as Bok was going out to lunch, he found a…
年轻店员团队虽然能培养团队精神,但也有弊端。有天博克去吃午饭,发现一个矮小、穿着朴素的人在零售区转悠,等店员接待。值班的年轻销售员经验不足,对所谓“马车客户”(即有钱人)总是笑脸相迎、服务迅速;但这位顾客是步行来的,穿着也普通,没引起销售…
领导 · 创业者自述
爱德华·博克自传·补录 194
Another youthful clerk in the Scribner retail bookstore, unconscious of the customer's identity, waited one day on the wife of Mark Twain.
斯克里布纳零售书店的另一位年轻店员,有一次接待了马克·吐温的妻子,却完全不知道她的身份。这说明在零售服务中,顾客往往不会自报家门,而年轻店员也常因缺乏经验而认不出重要人物。但关键在于,无论对方是谁,都应给予同样认真、礼貌的接待。因为真正的…
领导 · 创业者自述
爱德华·博克自传·补录 195
With so many young men of the same age, there was a natural sense of team-work and a spirit of comradeship that made for successful co-operation.…
因为许多年轻人年龄相仿,自然产生了团队意识和同志情谊,这促进了成功的合作。这种精神还延伸到了工作时间之外。午餐时,附近餐馆里有一张斯克里布纳的固定餐桌;晚上,部门主管们像朋友一样聚在一起。这是一群互相理解、彼此喜欢的年轻人,自然的结果是,…
领导 · 创业者自述
爱德华·博克自传·补录 196
But Bok did not have much time for evening enjoyment, since his outside interests had grown and prospered and they kept him busy. His syndicate was…
但博克没有多少时间享受夜晚的娱乐,因为他外面的兴趣已经发展壮大,让他忙得不可开交。他的辛迪加(稿件供应社)定期为一百多家报纸供稿;他的文学通讯已成为三十家不同报纸的固定专栏。这说明,当一个人的副业或外部项目开始成长时,它会占用大量个人时间…
领导 · 创业者自述
爱德华·博克自传·补录 197
This Alpha and Omega of all the commandments in the editorial creed some editors learn by sorrowful experience. Bok was, again, fortunate in learning…
编辑信条中所有戒律的“阿尔法和俄梅戛”(即首要和终极),有些编辑是通过痛苦的经验才学到的。博克又很幸运,在最友好的环境下学到了这一点。他继续不遗余力地工作,但他的幸运星依然高照。一个人的努力和标准究竟能在多大程度上让幸运星一直照在头顶,是…
领导 · 创业者自述
爱德华·博克自传·补录 198
He was now to receive his first public baptism of fire. He had published a symposium, through his newspaper syndicate, discussing the question,…
现在他要接受第一次公开的“炮火洗礼”了。他通过报纸辛迪加发表了一篇专题讨论,探讨“牧师该不该吸烟?”这个问题。他邀请全国所有知名牧师贡献观点,名单如此显赫,文章引起了广泛关注。这说明,博克善于策划有争议性、能引发公众讨论的话题,并借助名人…
领导 · 创业者自述
爱德华·博克自传·补录 199
One of the contributors was the Reverend Richard S. Storrs, D.D., one of the most distinguished of Brooklyn's coterie of clergy of that day. A few…
博克编辑的专题文章发表后,其中一位撰稿人、布鲁克林德高望重的牧师斯托尔斯博士,突然在报纸上发难,声称自己从未写过或签署过那篇稿子,并指控博克伪造。这对一个正在往上爬的年轻人来说,是致命的打击。博克没有慌乱,他先确认原稿还在纽约办公室,然后…
领导 · 创业者自述
爱德华·博克自传·补录 200
Coming from a man of Doctor Storrs's prominence, the accusation was, of course, a serious one. Bok realized this at once. He foresaw the damage it…
面对一位名人的公开指控,博克意识到事态严重,尤其自己是个正在奋斗的年轻人,名誉受损可能影响前途。他本以为斯托尔斯会私下沟通,却等来一群记者。他没有回避,而是坦诚告诉记者:自己同样惊讶,但原始稿件在纽约办公室,需要查证后才能证实自己的说法。…
领导 · 创业者自述
爱德华·博克自传·补录 201
That evening Bok got at the papers in the case, and found out that, technically, Doctor Storrs was right: he had not written or signed such a…
博克查证后发现,斯托尔斯确实没为这次专题写稿,但他的话被编辑从旧演讲中摘出,未经同意就用了。严格说,这不算伪造,因为观点确实是斯托尔斯的。但编辑擅自使用,让博克陷入尴尬。博克认为编辑行事不谨慎,但核心事实是:话是斯托尔斯说的,只是没经他授…
领导 · 创业者自述
爱德华·博克自传·补录 202
"Well, Edward, you are right and you are wrong," said Mr. Beecher. "And so is Storrs, of course. It is beneath him to do what he has done. Storrs and…
比彻先生分析说:博克对,斯托尔斯也占理,但斯托尔斯公开否认有失身份。他猜测斯托尔斯可能忘了旧言论,或没收到信,也可能另有隐情想撇清关系。他建议博克保持沉默,让斯托尔斯去闹,因为核心事实是博克没伪造,观点确实是斯托尔斯的。比彻说,短期可能受…
领导 · 创业者自述
爱德华·博克自传·补录 203
With such a figure to whom to do honor, the contributors, of course, included the foremost men and women of the time. Grover Cleveland was then…
博克为纪念比彻编辑的文集,汇集了当时欧美最顶尖的人物:美国总统克利夫兰、英国首相格莱斯顿、科学家巴斯德、作家霍姆斯等。几乎每个领域领袖都写了悼词。文集很快售罄,如今拍卖价很高。这说明,做纪念性出版物,要邀请真正有分量的人,内容才有持久价值…
领导 · 创业者自述
爱德华·博克自传·补录 204
The newspapers gave very large space to the distinguished memorial, and this fact angered a journalist, Joseph Howard, Junior, a man at one time…
报纸大幅报道纪念文集,惹怒了一位记者约瑟夫·霍华德。他原本想抢先出版比彻传记,觉得博克抢了先机,于是攻击博克“拿比彻的尸体赚钱”,还说文集没经家属同意,冒犯了家人。这其实是竞争引发的恶意中伤。博克面对的不只是事实争议,还有同行嫉妒。这提醒…
领导 · 创业者自述
爱德华·博克自传·补录 205
Howard had convinced a number of editors of the justice of his position, and so he secured a wide publication for his attack. For the second time,…
面对攻击,沉默有时会被当成认罪,但真相和盟友的声援才是关键。爱德华·博克曾因编纪念册被霍华德指责,霍华德说服多位编辑,让攻击广泛传播。博克记得上次的经验,再次选择沉默,于是又有人议论他默认有罪。但比彻夫人和比彻家族成员没有沉默,他们很快证…
领导 · 创业者自述
爱德华·博克自传·补录 206
One evening some literary men were dining together previous to going to a private house where a number of authors were to give readings from their…
几个文人聚餐,饭后要去私人宅邸听作家朗读作品。席间聊到公众读书粗心,理查德·哈丁·戴维斯不同意,认为公众比大家以为的更仔细。当时杜穆里埃的小说《特里尔比》正人手一册,成了现成的试验品。戴维斯想证明:读者对流行作品其实读得很细,连细节都记得…
领导 · 创业者自述
爱德华·博克自传·补录 207
The reading was to be at the house of John Kendrick Bangs at Yonkers. When Davis's "turn" in the programme came, he announced that he would read a…
朗读会安排在扬克斯约翰·肯德里克·班斯的家里。轮到戴维斯上场时,他宣布要读一篇自己未发表的小说。听众立刻骚动起来,年轻人尤其兴奋。因为当时戴维斯已是知名作家,能先听到他的新作,是难得的机会。这说明,名人拿出未公开的作品,最能吊起听众胃口;…
领导 · 创业者自述
爱德华·博克自传·补录 208
All publishing houses employ "readers" outside of those in their own offices for the reading of manuscripts on special subjects. One of these…
出版社常请外面的审稿人读特殊题材的稿子。有位外审拿到一份稿子回家读,刚读了一百来页,巧的是,稿子作者的名片被递了进来——两人是好朋友。审稿人顿时尴尬:他正在评判朋友的稿子,而朋友还不知道。这揭示了一个职业困境:当私人关系撞上专业判断,审稿…
领导 · 创业者自述
爱德华·博克自传·补录 209
Hastily gathering up the manuscript, the critic shoved the work into a drawer of his desk, and asked that his friend be shown in.
审稿人慌忙把稿子收起来塞进书桌抽屉,然后请人带朋友进来。他不想让朋友看见自己正在读对方的稿子,免得尴尬或影响关系。这个动作很真实:人在面对人情压力时,第一反应往往是遮掩。但遮掩只能暂时避免冲突,问题还在。更好的做法是坦率说明自己正在审稿,…
领导 · 创业者自述
爱德华·博克自传·补录 210
"No," said the friend. "It may interest you to know that I have been turning to literary work, and have just completed what I consider to be an…
朋友说:“不,你可能感兴趣的是,我最近转向文学创作,刚完成一部我认为很重要的书。”朋友并不知道审稿人正在读的正是这部稿子,还兴致勃勃地分享。审稿人此刻更尴尬了:朋友把作品看得重要,而自己刚读了一部分,还没形成意见。这提醒我们,当朋友向你展…
领导 · 创业者自述
爱德华·博克自传·补录 211
Bok was waiting to see one of the members of a publishing firm when a well-known English publisher, visiting in America, was being escorted out of…
英国出版商抱怨美国匿名出版的风气太盛,还点名说这坏头是《面包赢家》开的。他犹豫要不要用那套英文版画,就因为作者没署名。匿名本身不是坏事,但一旦成了惯例,读者和合作方就没法判断书的分量,交易也跟着卡住。放到今天,署名或标明出处,是给读者和伙…
领导 · 创业者自述
爱德华·博克自传·补录 212
As these last words were spoken, a man seated at a desk directly behind the speaker looked up, smiled, and resumed reading a document which he had…
英国出版商刚说完“匿名风气坏”,坐在他正后方桌边的人抬头笑了笑,又低头继续看文件。美国出版商偷偷从英国客人肩后望过去,跟那人对了下眼,也笑了。这一笑说明:被批评的匿名作者本人就在现场,而且大家都心知肚明。很多场合里,说话的人不知道听众是谁…
领导 · 创业者自述
爱德华·博克自传·补录 213
Bok saw the little comedy, realized at once that he had discovered the author of The Breadwinners, and stated to the publisher that he intended to…
博克看懂了这出小戏,立刻明白自己撞见了《面包赢家》的作者,还想把这事写进文学通讯。可出版商承认他猜对了,却请他凭信誉保证不写出去。博克因此又学到一个新闻业的关键教训:记者知道的事,很多是不能写的。守信比抢独家更重要;今天做内容也一样,拿到…
领导 · 创业者自述
爱德华·博克自传·补录 214
On another visit to Hartford, shortly afterward, Bok was just turning into Forrest Street when a little old woman came shambling along toward him,…
博克在哈特福德拐进福雷斯特街时,一个矮小老妇人朝他走来,手里拿着小树枝,好像没注意周围。擦身而过时她喊住他,说他靠过什么白的东西,然后用树枝替他掸掉袖上的墙灰。博克这才认出,这位主动帮他刷灰的老人竟是《汤姆叔叔的小屋》作者斯托夫人。别急着…
领导 · 创业者自述
爱德华·博克自传·补录 215
Running the elevator in the building where a prominent publishing firm had its office was a negro of more than ordinary intelligence. The firm had…
一家知名出版公司所在大楼里,开电梯的是个相当聪明的黑人。公司刚出了一本机械工程订阅书,其中一章专讲载客电梯的构造和操作。有个推销员觉得,华盛顿那边可能有人会买。这故事提醒:最懂产品的人,未必是写书的人或坐办公室的人;一线员工天天摸设备,他…
领导 · 创业者自述
爱德华·博克自传·补录 216
There was one New York newspaper that prided itself on its huge circulation, and its advertising canvassers were particularly insistent in securing…
纽约有家报纸以发行量巨大为荣,它的广告推销员特别缠着出版商拉广告。可这家报纸真正想要的,是给自己挣一个它缺的地位,而不是真为出版商服务。拉广告时若只想着自己的面子,客户迟早看得出来。今天做销售或合作也一样:先想清楚对方能得到什么,再谈自己…
领导 · 创业者自述
爱德华·博克自传·补录 217
This wonderful offer appealed with singular force to the class of readers of this particular paper, and they decided to take advantage of it. The…
一份杂志推出看似亏本的订阅优惠,读者信以为真,纷纷寄来十美分。杂志方本可自行承担差额,却依据律师建议要求登广告的报纸补足每份九十美分,报纸起初拒绝,最终妥协。结果一周内涌来八千多封,总计超过一万两千封。核心在于:促销承诺必须兑现,否则会引…
领导 · 创业者自述
爱德华·博克自传·补录 218
Edward Bok's lines were now to follow those of advertising for several years. He was responsible for securing the advertisements for The Book Buyer…
博克接下来几年负责为《书商》和《长老会评论》拉广告。前者虽是出版社的内部刊物,但内容已拓宽到让爱书人普遍感兴趣,其订户正是斯克里布纳出版社的购书客户群,因此其他出版商都想在这个“池塘”里钓鱼。核心是:媒体价值取决于读者质量,而非单纯数量;…
领导 · 创业者自述
爱德华·博克自传·补录 219
One day the question of heresy came up between the two men, and during a pause in the discussion, Bok, looking for light, turned to Doctor Briggs and…
博克与布里格斯博士讨论时提到“异端”一词,讨论间隙,博克想弄明白,便直接问:“博士,异端到底是什么?”核心是:面对模糊的大词,直接请教内行是最高效的学习方式;但提问要选对时机和对象,否则可能让对方措手不及。可执行的做法是:遇到不懂的术语,…
领导 · 创业者自述
爱德华·博克自传·补录 220
Doctor Briggs, taken off his guard for a moment, looked blankly at his young questioner, and repeated: "What is heresy?"
布里格斯博士被突然一问,一时没反应过来,茫然地看着年轻的提问者,重复道:“什么是异端?”核心是:即使是专家,面对突然的、定义模糊的提问也可能卡壳;这提醒提问者,问题要具体,并给对方留出组织语言的时间。可执行的做法是:提问时先说明背景和你的…
领导 · 创业者自述
爱德华·博克自传·补录 221
"No, no," answered the Princeton theologian, as the slightest wink came from the eye nearest Bok, "I wouldn't attempt it for a moment. Too much for…
普林斯顿的神学家回答:“不,不,我一点也不想尝试。这对我来说太难了。”核心是:真正的专家知道边界,敢于承认“这问题太大,我答不了”;这种诚实比强行给出定义更可信。可执行的做法是:当被问到超出能力或过于宽泛的问题时,先承认难度,再拆解成你能…
领导 · 创业者自述
爱德华·博克自传·补录 222
On another occasion, as the two were busy in their discussion of some article to be inserted in the magazine, Bok listening with all his might,…
另一次,两人正热烈讨论杂志要刊登的文章,博克全神贯注地听,帕顿博士却在争论中突然转头问:“博克,今天下午巨人队跟谁比赛?”核心是:再严肃的专家也有生活化的一面,突然的闲话能缓和气氛、拉近距离;但也要看场合,别在对方最专注时打断。可执行的做…
领导 · 创业者自述
爱德华·博克自传·补录 223
Doctor Briggs's face was a study. For a moment the drift of the question was an enigma to him: then realizing that an important theological…
布里格斯博士的表情很值得玩味。他一时没明白这个问题从何而来,等意识到一场重要的神学讨论竟被一个无关紧要的棒球问题打断,便收拾起文件,气冲冲地走出了办公室。帕顿博士没有评论,只是微笑着问博克:“约翰尼·沃德今天上场吗,你知道吗?我想我可以问…
领导 · 创业者自述
爱德华·博克自传·补录 224
It is unnecessary to say to which of the two men Bok was the more attracted, and when it came, each quarter, to figuring how many articles could go…
博克更被两个人中的哪一个吸引,不必多说;而每季度要计算有多少文章能放进《评论》又不超出版社规定的成本上限时,布里格斯博士总是不明白:为什么被删掉的大多是他拿来的文章,而帕顿博士交上来的许多文章,最后组装时总能挤进目录。表面看是选稿标准问题…
领导 · 创业者自述
爱德华·博克自传·补录 225
From his boyhood days (up to the present writing) Bok was a pronounced baseball "fan," and so Doctor Patton appealed to a warm place in the young man…
博克从小就是铁杆棒球迷,所以帕顿博士问起纽约棒球队的事,正好戳中他心里的热乎处。斯克里布纳的年轻人还组了一支棒球队,每星期六下午跟另一家出版社的球队比赛,两个赛季没输过。这支球队不光受员工喜爱,重要比赛时公司里最年轻的合伙人也上场,最年长…
领导 · 创业者自述
爱德华·博克自传·补录 226
With Scribner's Magazine now in the periodical field, Bok would be asked on his trips to the publishing houses to have an eye open for advertisements…
《斯克里布纳杂志》进入期刊市场后,博克出差跑出版社时,也被要求顺带留意适合这本杂志的广告。这样他的广告招揽训练就变得全面,也让他对广告销售员的难处有了切身体会;后来他坐上编辑位置,要从编辑角度看待杂志的经营问题,这份理解就帮了大忙。他负责…
领导 · 创业者自述
爱德华·博克自传·补录 227
Although the Scribners did not publish Mark Twain's books, the humorist was a frequent visitor to the retail store, and occasionally he would…
斯克里布纳出版社虽然不出马克·吐温的书,这位幽默作家却常来零售店串门,偶尔还会踱到店后面的出版部——当时店址在百老汇743号。这说明出版圈里,作者和出版社的关系并不只靠一纸合同维系;哪怕没有合作,常来常往也能积累人脉和好感。对今天的人来说…
领导 · 创业者自述
爱德华·博克自传·补录 228
Bok's newspaper syndicate work had brought him into contact with Fanny Davenport, then at the zenith of her career as an actress. Miss Davenport,…
博克做报纸辛迪加时认识了正处事业巅峰的女演员范妮·达文波特。她从未发表过文章,但博克看出她对表演艺术有话说,也有能力说清楚,就劝她通过辛迪加给报纸写稿。这位女演员惊喜地发现自己还有这份没被察觉的天赋;博克成功刊出她的文章,给她的曝光连她的…
领导 · 创业者自述
爱德华·博克自传·补录 229
Bok was attracted to the work: he had never seen the United States, was anxious to do so, and looked upon the chance as a good opportunity. Miss…
博克得到去剧团工作的机会,兴奋地拿合同回家给母亲看,没想到母亲坚决反对,认为演戏这行不适合他。博克尊重母亲,第二天告诉女演员达文波特。达文波特亲自去见母亲,交谈后明白母亲的反对出于本能,便告诉博克:既然你母亲如此本能地反对,你听从她是对的…
领导 · 创业者自述
爱德华·博克自传·补录 230
It is difficult to say whether this was or was not for Bok the turning-point which comes in the life of every young man. Where the venture into…
很难说这件事是不是博克人生的转折点。如果当初进了戏剧圈会怎样,没人能预料。但有一点确定:那次博克的直觉和理性都没帮上他。他后来相信,无论演戏是临时还是长期,那场试验都会是灾难性的。核心是:人做重大选择时,直觉和理性可能同时失灵,事后才看清…
领导 · 创业者自述
爱德华·博克自传·补录 231
Looking back and viewing the theatrical profession even as it was in that day (of a much higher order than now), he is convinced he would never…
博克回看当年的戏剧行业(那时水准比现在高得多),确信自己若入行绝不会快乐。他可能一两年后新鲜感消退才发现,然后要求解约;那样就会打断他在出版业的发展。无论从哪个角度看,他都认为那是人生的危机时刻,而母亲的直觉救了他,使他免于犯下大错。核心…
领导 · 创业者自述
爱德华·博克自传·补录 232
The Scribner house, in its foreign-book department, had imported some copies of Bourrienne's Life of Napoleon, and a set had found its way to Bok's…
斯克里布纳出版社的海外图书部进口了一些《拿破仑传》,有一套装到博克桌上供广告宣传用。他带回家翻看,越读越有兴趣,熬了半宿读完。第二天他把书带到《纽约星报》编辑部,建议这样一本书值得专门写篇书评,并主动提出把书留给文学编辑。核心是:发现好东…
领导 · 创业者自述
爱德华·博克自传·补录 233
But Bok was really happiest in that part of his work which concerned itself with the writing of advertisements. The science of advertisement writing,…
博克真正最快乐的工作是写广告。广告写作对他意味着用很少的字说很多话,这种本事强烈吸引他。相比写文学通讯、社论或书评,他更真心喜欢广告。他决定顺着自己的兴趣走:看到不寻常的广告就研究其门道,主动学习字体排版和插图与文字的关系。他发现这类工作…
领导 · 创业者自述
爱德华·博克自传·补录 234
To publishers whose advertisements he secured for the periodicals in his charge, he made suggestions for the improvement of their announcements,…
博克向在他负责的刊物上登广告的出版商提改进建议,建议常被采纳。他很早看出留白是广告最有效的手段之一,但发现很难说服别人。在多数出版商眼里,广告上的空白是要填满的;博克却认为空白要珍惜,因为它有效。可他始终没能推广这个想法,也许是因为他没能…
领导 · 创业者自述
爱德华·博克自传·补录 235
An occasion came in which he was permitted to prove his contention. The Scribners had published Andrew Carnegie's volume, Triumphant Democracy, and…
有一次,博克终于有机会证明自己的主张。斯克里布纳出版社出版了安德鲁·卡内基的《胜利的民主》,作者希望除了出版社拨给的广告费之外,再做些特别宣传。这位钢铁大亨对博克说了一句让他感激不尽的话:“多用留白。”博克和道布尔戴先生一起准备并发布了这…
领导 · 创业者自述
爱德华·博克自传·补录 236
And, rightly or wrongly, book advertising has continued much along the same lines until the present day. In fact, in no department of manufacturing…
不管对错,图书广告基本上沿着老路一直走到今天。事实上,过去五十年里,在把书推向公众这件事上,制造业或销售业中没有任何一个部门像图书业这样进步如此之小。在其他所有行业,生产者都把商品带到公众面前,让公众越来越容易获得;而公众如果想买一本书,…
领导 · 创业者自述
爱德华·博克自传·补录 237
That there is a tremendous unsupplied book demand in this country there is no doubt: the wider distribution and easier access given to periodicals…
美国存在着巨大的未满足的图书需求,这一点毋庸置疑:期刊更广泛的发行和更便捷的获取就证明了这一点。偶尔有人尝试用缺乏支持或考虑不周的计划,把书带给目前不读书的公众,但似乎很少有人理解:对于愿意开辟新路、营销图书的出版商来说,有一片未开垦的、…
领导 · 创业者自述
爱德华·博克自传·补录 238
The publishing house had been advertising in the Philadelphia magazine, so that the visit of Mr. Curtis was not an occasion for surprise. Mr.…
出版社一直在费城杂志上登广告,所以柯蒂斯先生的来访并不令人意外。柯蒂斯先生告诉博克,他读过博克在《费城时报》上的文学通讯,建议他或许可以为《妇女家庭杂志》写一个类似的专栏。博克觉得没有理由不写,便答应了,并承诺寄一份试写稿过去。这位费城出…
领导 · 创业者自述
爱德华·博克自传·补录 239
Bok promised Mr. Curtis he would look over the field, and meanwhile he sent over to Philadelphia the promised trial "literary gossip" installment. It…
博克答应柯蒂斯先生会留意合适人选,同时把承诺的试写“文学八卦”专栏寄到了费城。柯蒂斯先生很满意,建议做成每月专栏,博克同意了。他也在心里盘算:中断在纽约斯克里布纳出版社的上升轨道是否明智,并开始考虑费城那边的可能性和工作。
领导 · 创业者自述
爱德华·博克自传·补录 240
He gathered a collection of domestic magazines then published, and looked them over to see what was already in the field. Then he began to study…
他收集了当时出版的家庭杂志,逐一翻阅,看看这个领域已经有哪些内容。然后他开始审视自己:自己是否有能力胜任这份工作,以及这份工作是否可能让他感到愉快。他意识到这与他在斯克里布纳的工作截然不同,意味着彻底的转向。但他自然想到了自己为报纸辛迪加…
领导 · 创业者自述